About the position
The Digital Marketing Specialist will support the implementation and audits of digital marketing, website, mobile, applications, and other digital platforms to accomplish organizational objectives with the best possible user experience. As a Digital Marketing Specialist, you will oversee the creative development of website brand pages and email marketing content. You will support the day-to-day management of sipmarket.com, supplier portal, and electronic order platforms. You will produce and execute email and short message service (SMS) campaigns, including building emails from templates and copywriting, asset coordination, quality assurance, and scheduling. You will work in partnership with designers, copywriters, and suppliers to optimize email creative and template structure based on best practices, monitoring and reporting on the utility of each campaign. You will regularly identify trends and email marketing strategies from other leading global brands to provide an analysis, glean insights on best practices, and new innovative ideas. Other duties as assigned.
Responsibilities
- Support the implementation and audits of digital marketing, website, mobile, applications, and other digital platforms.
- Oversee the creative development of website brand pages and email marketing content.
- Support the day-to-day management of sipmarket.com, supplier portal, and electronic order platforms.
- Produce and execute email and SMS campaigns, including building emails from templates and copywriting.
- Coordinate assets, ensure quality assurance, and schedule campaigns.
- Work in partnership with designers, copywriters, and suppliers to optimize email creative and template structure.
- Monitor and report on the utility of each campaign.
- Identify trends and email marketing strategies from leading global brands to provide analysis and insights.
Requirements
- Bachelor's Degree and 0 to 1 years of related experience or High School Diploma and 3 to 4 plus years of specific experience.
