Illinois Tool Worksposted 22 days ago
Mid Level
Cincinnati, OH
Transportation Equipment Manufacturing

About the position

ITW Evercoat is a global leader in the manufacture of professional collision repair products. ITW Evercoat is a division of Illinois Tool Works Inc within the Polymers and Fluids segment. We are known for our unique 80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity. Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL. The ITW Evercoat division is based out of Cincinnati, OH. The Retail Marketing Leader will play an immediate role in accelerating sales against the biggest opportunities. We have 3 great brands with incredible growth potential. This role involves identifying new opportunities, developing & managing relationships with key retail partners, and driving awareness & consumption via marketing campaigns that deliver against brand goals.

Responsibilities

  • Lead retail P&L and deliver above-market organic growth and operating income targets leveraging ITW business model
  • Identify, develop, and win new retail opportunities with category growth focus across key business drivers: awareness/trial/repeat, distribution, merchandising, shelving & pricing strategies
  • Convert consumer & customer pain points to define & develop new commercial & new product growth initiatives
  • Leverage paid/owned/earned model to drive awareness & consumption with heavy emphasis on influencer management; plan promotional cadence that strategically drives incrementality
  • Define how to win strategies in digital including the development of Ecommerce via 1P/3P relationships across Amazon and retailer .COMs
  • Work closely with enterprise sales, marketing, product management, & operations teams to ensure alignment and support for key initiatives; build strategic partnerships at retail that unlock new opportunities for growth
  • Lead retail forecast process to ensure delivery of annual plan and long range plan goals & ensure optimal supply

Requirements

  • Undergraduate degree in Business
  • MBA Strongly preferred
  • 2-5 Years experience in shopper marketing, brand marketing, trade marketing
  • Strong preference for 2-5 Years of proven sales experience in retail sales environment on customer team or brand sales team
  • Strong cross functional leadership, with ability to drive impact through influence
  • Ability to synthesize data/trends/consumer and customer inputs into actionable insights
  • Excellent verbal and written communication skills to influence interaction with team members, customers, and stakeholders
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