Retail Sr Product Marketing Manager

About the position

At Dayforce, Product Marketing is at the crossroads of the Marketing, Product, and Sales functions. Our team is dynamic and plays a crucial role in the corporate rhythm of business. This role will lead the development of ABM content frameworks and key messages for targeted North American programs to reach C-level decision makers in the Human Capital Management (HCM) space.

Responsibilities

• Develop differentiated product positioning and messaging for use within account-based marketing (ABM) programs targeting frontline-focused industries such as retail, hospitality, and manufacturing
• Synthesize market insights from analysts, sales, and thought leaders to develop specialized buyer personas from corporate admins to frontline users
• Develop value-based humanized storylines tied to C-level metrics
• Collaborate with brand and growth marketing to refine messaging used on digital channels
• Collaborate with the content marketing team and creative agencies to turn messaging into ABM-focused creative collateral and publish it to marketing channels
• Develop persona-based demo storylines
• Personalize existing, or create new, sales enablement materials to work in ABM motions such as sales plays or revenue development manager (RDM) messaging and scripts
• Develop the positioning goals and content strategy for NRF, retail's big show, held in New York City annually

Requirements

• 10+ years of B2B Product Marketing experience focused on business applications, preferably for enterprise software reaching multiple buying groups (CHRO, CFO, COO, CIO, etc.) with differentiated messaging for each persona
• Experience working at or marketing to frontline-focused industries such as retail, hospitality, or manufacturing
• A passion for ABM (1:few or 1:1 tactics), personalized approaches, and tactics
• A proven track record of developing a full funnel content plan from message house creation through development of content to land in different marketing and sales channels, from awareness through opportunity close
• Demonstrates a deep understanding of B2B enterprise sales cycles and buying processes
• Understands attribution modeling
• Thrives in highly collaborative and cross-functional working environments
• Finds energy in fast-paced environments and enjoys building scalable marketing frameworks from the ground up