About the position
Sales and Marketing Manager is responsible for researching and developing sales and marketing opportunities and planning and implementing new sales strategical plans and executing those plans. The sales and marketing manager will also manage Customer Service team and will perform managerial duties to meet the company's operations goals. The Sales and Marketing Manager integrates the roles of account executive, sales manager and market manager to achieve organic growth for our U.S. market. Lead Customer Service Operation and Team, Lab services including regulations, ISO, lab operation process, capabilities, and capacity. Manage and mentor the Customer Success Leader to performance expectations. Develop annual Sales & Marketing strategic plan (1, 3, 5 years). Research and deliver sales and marketing strategies based on market and client requirements, including new revenue portfolio. Promote our brand and introduce new testing services to the market. Plan and execute marketing campaigns across various communication channels including strengthening digital marketing. Analyze customer data to identify different customer segments and tailor marketing strategies accordingly. Report monthly sales reports on status of sales target, ROI, market/competitor’s trends to top management in the monthly meeting. Quarterly and annual trends report also required. Create and manage budgets for sales activities and marketing campaigns including customer service. Establish new business opportunities while strengthen relationships with existing important clients by making regular visits, understanding their needs, and anticipating fresh marketing opportunities. Lead outgoing sales activities and generate new business with focus on our operational capabilities and laboratory capacity. Ensure that all sales and customer service-related activities support customer satisfaction, retention, and new business development goals. Assess annual Sales & Marketing organization structure from the view of operation efficiency and HC; propose options to top management.
Responsibilities
- Research and develop sales and marketing opportunities.
- Plan and implement new sales strategic plans.
- Manage Customer Service team and perform managerial duties.
- Integrate roles of account executive, sales manager, and market manager.
- Lead Customer Service Operation and Team.
- Manage and mentor the Customer Success Leader.
- Develop annual Sales & Marketing strategic plan (1, 3, 5 years).
- Research and deliver sales and marketing strategies based on market and client requirements.
- Promote brand and introduce new testing services to the market.
- Plan and execute marketing campaigns across various communication channels.
- Analyze customer data to identify different customer segments.
- Report monthly sales reports on status of sales target, ROI, market/competitor’s trends.
- Create and manage budgets for sales activities and marketing campaigns.
- Establish new business opportunities and strengthen relationships with existing clients.
- Lead outgoing sales activities and generate new business.
- Ensure all sales and customer service-related activities support customer satisfaction and retention.
- Assess annual Sales & Marketing organization structure for operational efficiency.
Requirements
- Bachelor's degree in sciences or M.B.A. in marketing/business or equivalent directly related experience.
- At least two years sales and project management experience.
- Food science or chemistry industry experience.
- Highly competent user of MS Office.
- Successful and extensive experience of leading, motivating, and supervising teams.
Benefits
- Medical/vision/dental insurance
- 401k
- PTO
