Salesforce Marketing Cloud Admin

About the position

AXS is looking for a talented and motivated professional to join our Product Management team as Salesforce Marketing Cloud Admin. This role will be instrumental in managing and optimizing our Marketing Cloud instance, ensuring seamless execution of marketing campaigns, and maximizing the platform's potential to drive engagement and revenue. The ideal candidate is a detail-oriented problem-solver with a strong understanding of Marketing Cloud functionalities and best practices. This role will also serve as the first line of support for the email marketing team.

Responsibilities

• Administer and maintain the Salesforce Marketing Cloud platform, including user management, security profiles, data extensions, and other configurations.
• Collaborate with marketing stakeholders to understand campaign requirements and translate them into effective Marketing Cloud solutions.
• Build and deploy email campaigns, automations, journeys, and other marketing initiatives within Marketing Cloud.
• Manage data imports, exports, and segmentation within Marketing Cloud, ensuring data integrity and accuracy.
• Develop and maintain documentation for Marketing Cloud processes, configurations, and best practices.
• Serve as the first line of support for the email marketing team, troubleshooting issues, answering questions, and providing guidance on Marketing Cloud usage.
• Train marketing users on Marketing Cloud functionalities and best practices.
• Stay up-to-date with the latest Marketing Cloud features, releases, and best practices.
• Proactively identify opportunities to improve Marketing Cloud utilization and efficiency.
• Collaborate with other teams, such as Sales and IT, to ensure seamless integration between Marketing Cloud and other systems.
• Create reports and dashboards to track campaign performance and provide insights to marketing stakeholders.

Requirements

• 2+ years of hands-on Salesforce Marketing Cloud Administrator experience.
• Experience with data management and segmentation within Marketing Cloud.
• Strong understanding of Marketing Cloud core functionalities, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and CloudPages.
• Knowledge of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR).
• Understanding of digital marketing best practices.
• Excellent problem-solving and analytical skills.
• Strong communication and collaboration skills.
• Salesforce Marketing Cloud Administrator certification preferred.
• Experience working in a complex global technology company is preferred.

Nice-to-haves

• Strong technical acumen and comprehension of architecture.
• Experience with other Salesforce clouds (e.g., Sales Cloud, Service Cloud).
• Experience with integrating Marketing Cloud with other marketing automation platforms.
• Familiarity with web analytics tools (e.g., Google Analytics).

Benefits

• Opportunities for learning and leveling up through training and education reimbursement.