Salesforce & Marketing Cloud Administrator

About the position

The Salesforce and Marketing Cloud Administrator is the administrator for Salesforce and Marketing Cloud in University Advancement. With the Salesforce Marketing Cloud Manager, they are responsible for configuring and maintaining Salesforce and Marketing Cloud to ensure continued delivery of innovative, high-quality solutions to meet business needs for departments using the CRM (ascend), marketing communication tools or marketing data. This is a temporary assignment, and expected to last nine (9) to twelve (12) months.

Responsibilities

• Primary contact for Marketing Cloud, will analyze business needs across Advancement division recommending modifications to improve Marketing Cloud system performance, efficiency, internal business process and reporting.
• Works with customers to define requirements and mapping features to new and current business processes; collaborates with IT and third-party service providers on implementing technical solutions.
• Design and implement automated marketing campaigns using tools like Journey Builder, Automation Studio and Email Studio.
• Drives and increases user adoption and ensures user satisfaction by identifying training gaps and system problems; provides training and solutions.
• Collaborates with Advancement teams to execute marketing and advertising campaigns.
• Collaborates with cross division teams to create target lists and advise on opportunities for marketing automation.
• Maintains data integrity by performing data maintenance tasks such as de-duping, uploads and other data quality assurance procedures in Salesforce and Marketing Cloud.
• Manages and oversees system users including creating and maintaining profiles, roles, permissions, sharing rules and queues.
• Research and test changes in upcoming Salesforce and Marketing Cloud releases, as well as other integrated applications; provides recommendations when necessary to enhance efficiency and productivity.
• Maintains ongoing documentation and training processes as business needs evolve or as features are added.
• Assists with reporting tools to measure success of campaigns and digital presence.
• Other duties and special projects as assigned.

Requirements

• Bachelor's Degree required (Marketing, Business, Computer Science, or related field preferred).
• 3 - 5 years marketing and digital analytics experience (Higher Ed or Advancement background is preferred).
• 3 - 5 years Salesforce CRM and/or SF Marketing Cloud experience.
• Salesforce Administrator Certification.
• Marketing Cloud Administrator Certification.
• Excellent communication and listening skills.

Benefits

• Medical
• Vision
• Dental
• Paid time off
• Tuition assistance
• Wellness & life
• Retirement
• Commuting & transportation