Indiana Pacersposted 23 days ago
Entry Level
Indianapolis, IN
Performing Arts, Spectator Sports, and Related Industries

About the position

The Salesforce Marketing Cloud Coordinator plays a key role in executing marketing campaigns across multiple Pacers Sports & Entertainment business units using Salesforce Marketing Cloud. Reporting to the Marketing Cloud Manager and working within the Customer Engagement team, this role supports a wide range of initiatives, including email and SMS campaign execution, data management, and reporting.

Responsibilities

  • Support various PS&E business units and properties within Salesforce Marketing Cloud
  • Contribute to the creation and upload of targeted email campaign lists
  • Assist with Journey Builder creation, Automation Studio, and Personalization Studio
  • Coordinate SMS subscriber list growth and engagement initiatives
  • Collaborate on designing creative and copy content for emails and SMS
  • Participate in the development of email and SMS campaign content
  • Develop email analytics and SMS reports and dashboards
  • Generate insights to identify cross-channel trends and engagement behaviors
  • Manage projects within the CRM, including building Integrated Formstacks
  • Oversee project timelines for sales and marketing campaigns
  • Take on other duties and special projects as assigned

Requirements

  • Hands-on experience working with Salesforce Marketing Cloud
  • Bachelor's degree from a four-year college or university in a relevant field, highly preferred
  • Basic understanding of digital marketing efforts
  • Basic knowledge of email, SMS, and push notifications
  • Exposure to additional Salesforce products, SalesService Cloud, Trailhead
  • Familiarity with SQL, Tableau, and the Microsoft Office product suite (Excel, PowerPoint, Word, etc.)
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