Salesforce Marketing Cloud Coordinator

About the position

The Salesforce Marketing Cloud Coordinator plays a key role in executing marketing campaigns across multiple Pacers Sports & Entertainment business units using Salesforce Marketing Cloud. Reporting to the Marketing Cloud Manager and working within the Customer Engagement team, this role supports a wide range of initiatives, including email and SMS campaign execution, data management, and reporting.

Responsibilities

• Support various PS&E business units and properties within Salesforce Marketing Cloud
• Contribute to the creation and upload of targeted email campaign lists
• Assist with Journey Builder creation, Automation Studio, and Personalization Studio
• Coordinate SMS subscriber list growth and engagement initiatives
• Collaborate on designing creative and copy content for emails and SMS
• Participate in the development of email and SMS campaign content
• Develop email analytics and SMS reports and dashboards
• Generate insights to identify cross-channel trends and engagement behaviors
• Manage projects within the CRM, including building Integrated Formstacks
• Oversee project timelines for sales and marketing campaigns
• Take on other duties and special projects as assigned

Requirements

• Hands-on experience working with Salesforce Marketing Cloud
• Bachelor's degree from a four-year college or university in a relevant field, highly preferred
• Basic understanding of digital marketing efforts
• Basic knowledge of email, SMS, and push notifications
• Exposure to additional Salesforce products, SalesService Cloud, Trailhead
• Familiarity with SQL, Tableau, and the Microsoft Office product suite (Excel, PowerPoint, Word, etc.)