About the position
Wipro Limited is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. The position requires 5-8 years of experience in defining and evolving the enterprise marketing automation strategy using Salesforce Marketing Cloud. The candidate will serve as the technical lead and platform SME across departments for SFMC initiatives, providing architectural guidance for multi-channel campaigns (Email, SMS, Push, Web). Responsibilities include translating business requirements into technical solutions, designing complex triggered send architectures, and ensuring scalability and reliability of all Trigger Send. The role also involves mentoring junior SFMC team members and collaborating with cross-functional teams such as Marketing, IT, Data Science, and Product.
Responsibilities
- Define and evolve the enterprise marketing automation strategy using Salesforce Marketing Cloud.
- Serve as the technical lead and platform SME across departments for SFMC initiatives.
- Provide architectural guidance for multi-channel campaigns (Email, SMS, Push, Web).
- Translate business requirements into technical solutions and scalable designs.
- Design and manage complex triggered send architectures, including API integrations with external platforms.
- Ensure scalability, reliability, and monitoring of all Trigger Send.
- Architect and oversee advanced automations in Automation Studio and multi-step, multi-path journeys in Journey Builder.
- Lead the development of modular, reusable SQL queries, AMPscript, and SSJS components.
- Govern the use of Business Units, Send Classifications, Sender Profiles, and Data Retention Policies.
- Manage user roles and permissions, platform audits, and access control models.
- Optimize platform usage and performance, including monitoring API call volumes, data consumption, and automated jobs.
- Implement data encryption, compliance frameworks, and security best practices (e.g., GDPR, CAN-SPAM, HIPAA).
- Mentor junior SFMC team members and serve as a technical coach.
- Collaborate with cross-functional teams: Marketing, IT, Data Science, and Product.
- Define best practices, documentation standards, and automation frameworks.
Requirements
- Hands-on experience in Salesforce Marketing Cloud including Email Studio, Automation Studio, Journey Builder, Contact Builder.
- Advanced skills in AMPscript, SSJS, SQL, and REST/SOAP APIs.
- Proven experience with triggered and transactional messaging architecture.
- Strong understanding of data modelling, ETL processes, and SFMC contact management.
- Experience integrating SFMC with SFMC, external APIs, and middleware platforms.
Nice-to-haves
- Salesforce Marketing Cloud Consultant certification.
- Marketing Cloud Developer certification.
- Email Specialist certification.
Benefits
- Full range of medical and dental benefits options.
- Disability insurance.
- Paid time off (inclusive of sick leave).
- Other paid and unpaid leave options.
