About the position
This job is located at the University of San Francisco Hilltop Campus at 2130 Fulton Street, San Francisco, California. Please only apply if you can teach in person at this location. The School of Management at the University of San Francisco invites applications for part-time adjunct faculty with expertise in marketing strategy and metrics. Under the direction of the Dean and Associate Deans, and MSMI Program Director, the Adjunct Faculty Member will teach a graduate-level course in Marketing Strategy and Metrics in the M.S. in Marketing Intelligence Degree program. The course is an in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings. It discusses both domestic and international frameworks of the fundamental marketing strategy functions of product, pricing, distribution, and promotion. Explored and analyzed are modern marketing problems, metrics, and solutions from conceptual, legal, and ethical perspectives. Marketing information systems and the use of advanced analytics in marketing decision-making are explained. The use of a simulation is encouraged.
Responsibilities
- Develop syllabus and lesson plans that emphasize marketing strategy and metrics.
- Creatively deliver courses to graduate students from around the world with deep expertise and a passion for elevating student skill sets and professional opportunities.
- Observe and evaluate student performance in meeting course objectives and student learning outcomes through assignments, projects, discussions, and/or examinations; provide feedback in a timely manner to student inquiries in class, online, or during established consultation office hours.
- Maintain current, accurate records of course enrollment, attendance, student academic progress, course curriculum, and student learning outcomes; prepare and submit data and reports related to course and student progress in a timely manner.
- Evaluate and select instructional materials such as textbooks, manuals, software, and tools in collaboration, as appropriate, with discipline full-time faculty; order instructional materials according to campus bookstore procedure to ensure timely delivery.
- Maintain student grades and other required records or reporting materials.
- Stay current on developments in the discipline by reading professional literature, talking with colleagues, and participating in professional workshops or conferences.
- Stay current on effective teaching methods via resources and training offered by USF's Center for Teaching Excellence.
- Hold weekly office hours (at least one hour for each course section taught) for the purpose of advising and assisting students.
- Advise and instruct students regarding lifelong learning resources and effective study skills; refer students to support services, programs, resources, and other professionals as appropriate.
Requirements
- A minimum of a master's degree in marketing or a related field.
- Marketing experience at a corporation or small business.
- Advanced knowledge of multivariate statistical analysis, including conjoint analysis, semantic differential, cluster analysis, etc.
- Love of teaching students and enabling them to significantly enhance their marketing intelligence skill set.
- Oral and written communication skills in the English language at a level that conveys information to and from students, colleagues, and others in an effective manner.
- Awareness of contemporary and critical concerns in the discipline.
- Interpersonal orientation that encourages productive interactions with students and colleagues.
