Parks Professional Placementsposted about 9 years ago
Full-time
New Orleans, LA
Performing Arts, Spectator Sports, and Related Industries
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The Search Engine Marketing Strategist (Planner) leads the efforts to increase site visibility, click through rates, and conversion rates for clients.
Key Responsibilities
· Engage in all facets of clients search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
· Integrate paid search (pay-per-click) efforts into clients media campaigns.
· Manage bid management tools to effectively achieve the highest ROAS (ROI) across the major search engines (Google, Yahoo, Bing, etc.) as well as contextual marketing when appropriate.
· Identify additional search channels and tactics that assist in achieving partner marketing objectives
· Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals.
· Utilize optimization techniques to improve keyword and phrases.
· Execute competitive research utilizing comprehensive tool sets
· Research, identify and establish partnerships with respected Web sites for link-building.
· Must be able to minimize CPC by increasing your quality index.
· Make site recommendations to improve visibility, CTR, and increase conversions.
· Generate results reports.
· Generate ranking reports and conduct site audits.
· Analyze data to develop actionable insights that can be measured and reported.
· Develop performance metrics to provide recommendations and continually revise campaign strategy.
· Ensure that SEM campaigns satisfy clients goals.
· Partner with technical staff and media team when necessary.
· Report project status to upper management.
· Accurately estimate timing and project scope.
· Timely delivery of projects is essential.
· Monitor emerging industry trends and stay up-to-date of search algorithms, indexing, data modeling and best practices
Requirements
· BA or MA preferred.
· At least 2-5 years of related experience with search engine marketing.
· Strong knowledge of search engine algorithms and ranking strategies.
· Proficient with reporting, analytical tools.
· Experience managing PPC, CPA, and CPC campaigns.
· Knowledge of Adwords, etc.
· Excellent communication skills (verbal & written).
· Top-notch project management and presentation skills are required.
The Search Engine Marketing Strategist (Planner) leads the efforts to increase site visibility, click through rates, and conversion rates for clients.
Key Responsibilities
· Engage in all facets of clients search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
· Integrate paid search (pay-per-click) efforts into clients media campaigns.
· Manage bid management tools to effectively achieve the highest ROAS (ROI) across the major search engines (Google, Yahoo, Bing, etc.) as well as contextual marketing when appropriate.
· Identify additional search channels and tactics that assist in achieving partner marketing objectives
· Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals.
· Utilize optimization techniques to improve keyword and phrases.
· Execute competitive research utilizing comprehensive tool sets
· Research, identify and establish partnerships with respected Web sites for link-building.
· Must be able to minimize CPC by increasing your quality index.
· Make site recommendations to improve visibility, CTR, and increase conversions.
· Generate results reports.
· Generate ranking reports and conduct site audits.
· Analyze data to develop actionable insights that can be measured and reported.
· Develop performance metrics to provide recommendations and continually revise campaign strategy.
· Ensure that SEM campaigns satisfy clients goals.
· Partner with technical staff and media team when necessary.
· Report project status to upper management.
· Accurately estimate timing and project scope.
· Timely delivery of projects is essential.
· Monitor emerging industry trends and stay up-to-date of search algorithms, indexing, data modeling and best practices
Requirements
· BA or MA preferred.
· At least 2-5 years of related experience with search engine marketing.
· Strong knowledge of search engine algorithms and ranking strategies.
· Proficient with reporting, analytical tools.
· Experience managing PPC, CPA, and CPC campaigns.
· Knowledge of Adwords, etc.
· Excellent communication skills (verbal & written).
· Top-notch project management and presentation skills are required.
