About the position
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We're committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations! In this evolving energy landscape, power is critical for growth and to keep operations going. This role provides an exciting opportunity to be a part of this fast-evolving energy landscape and help grow one of the key pillars of EPD. As a Senior Aftermarket Marketing Consultant within the Electric Power Division, you will become an expert in life-cycle services marketing.
Responsibilities
- Manage marketing for Electric Power Vision Link, Customer Value Agreements, Rebuild and Repair Options, and Extended Service Cover offerings.
- Determine the right mix of tactics to achieve campaign success and deliver growth including SEM, SEO, content, digital, and email marketing.
- Develop webinars, podcasts and blogs to raise awareness of our offering.
- Monitor the effectiveness of campaigns and bring new ideas to maximize success.
- Work with the global dealer network to identify materials and resources needed for Prioritized Service Events (PSE).
- Maintain effective internal communications to discuss and align the aftermarket and lifecycle strategies.
- Create new concepts and ideas for social media to contribute to EPD channel growth.
- Design materials for digital, physical events and print.
Requirements
- Extensive experience and knowledge of customer focus and satisfaction.
- Extensive experience and knowledge of relationship management techniques.
- Working knowledge of strategic thinking and planning.
- Extensive experience and knowledge of promotional and marketing communication techniques.
Benefits
- Medical, dental, and vision benefits
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)
- 401(k) savings plans
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSAs)
- Health Lifestyle Programs
- Employee Assistance Program
- Voluntary Benefits and Employee Discounts
- Career Development
- Incentive bonus
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
