About the position
NBCUniversal is seeking a Campaign Management & Optimization professional to partner with editorial teams to program and deploy daily email/SMS campaigns optimized for opens, clicks, conversions, and revenue. The role involves assisting with marketing operations including copywriting, template programming, creative development, A/B testing, QA, and deployment as needed. The candidate will track and analyze core KPIs including list growth, churn, and engagement, as well as earnings and revenue. They will own the strategy and execution of commerce lifecycle marketing journeys, develop and optimize automated campaigns and dynamic content across email and SMS, and implement multi-channel customer touchpoints using MarTech tools. Additionally, the role includes driving newsletter/SMS growth by coordinating with Audience Development managers on acquisition tactics and managing ESP/SMS platform integrations.
Responsibilities
- Partner with editorial teams to program and deploy daily email/SMS campaigns.
- Assist with marketing operations including copywriting, template programming, creative development, A/B testing, QA, and deployment.
- Track and analyze core KPIs including list growth, churn, engagement, earnings, and revenue.
- Design and execute testing plans aligned with strategic goals and revenue impact.
- Own the strategy and execution of commerce lifecycle marketing journeys.
- Develop and optimize automated campaigns and dynamic content across email and SMS.
- Implement and refine multi-channel customer touchpoints using MarTech tools.
- Drive newsletter/SMS growth by coordinating with Audience Development managers.
- Maintain list hygiene, email deliverability, and user lifecycle health.
- Manage ESP/SMS platform integrations and support cross-channel strategies.
Requirements
- 2 years minimum in email/SMS marketing or growth-focused roles.
- Hands-on experience with ESPs (e.g., Sailthru, Mailchimp, Campaign Monitor) and SMS tools (e.g., Klaviyo, Airship, Twilio).
- Proficient with analytics tools (e.g., Google Analytics, Adobe Analytics, DOMO).
- Strong understanding of affiliate marketing and ecommerce KPIs.
- Excellent communication, collaboration, and project management skills.
- Proficiency in wireframing (e.g., FigJam) and presentation tools (e.g., PowerPoint, Google Slides).
- Creative mindset with an eye for design and content strategy.
- Comfortable working cross-functionally with editorial, design, and product teams.
- Passionate about experimentation, optimization, and emerging tech (especially AI and LLM).
Benefits
- Medical, dental and vision insurance.
- 401(k).
- Paid leave.
- Tuition reimbursement.
- Variety of other discounts and perks.
