About the position
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 5th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a Sr. Analyst to be a key partner on our Pro Marketing team. The Sr. Analyst will support the Audience Strategy Manager in Pro Marketing efforts that drive business objectives and marketing strategy. This role supports the Audience Strategy Manager by collaborating in work streams with cross-functional partners to implement strategic marketing campaigns that drive short- and long-term strategies that put the Customer first and align with overarching business goals. This role will have exposure to The Home Depot business - specifically of which that supports the Pro customer both in store and enterprise-wide - while growing strong working relationships and affecting change from within one of the world's leading retailers. Key Responsibilities in this role include but are not limited to marketing reporting maintenance and management, campaign execution, support strategy development and cross functional partnership and communication.
Responsibilities
- Manage ongoing non-analytics business needs including reconciliation of marketing budget, MARCOM and related team processes that add business value.
- Support the planning, implementation and execution of marketing strategies and activities in partnership with the audience strategy leaders including brand awareness campaigns, events, and partner programs to drive traffic and sales.
- Support cross-functional project teams to manage and execute high-value initiatives.
- Research, understand and build tools that help translate insights and analytics into actionable results.
- Oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and success.
- Ensure ongoing communication that educates business owners within the organization on key insights, factbooks, campaign performance and effectiveness of enterprise efforts.
Requirements
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- 3+ years of experience in marketing.
- Proficient in Microsoft Office especially PowerPoint and Excel.
Nice-to-haves
- Previous experience planning and executing marketing strategy using data-driven decision making.
- Analytical expertise with experience creating custom reporting tools and processes.
- Self-directed, detail oriented and highly organized to manage information coming from multiple stakeholders.
- Experience working with and tracking marketing budgets.
- Prior marketing or agency account management experience.
- Ability to manage large detailed project to tight timelines; Responds under pressures of time and uncertainty.
