About the position
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash. The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.
Responsibilities
- Own the media planning, implementation, and strategy for key business campaigns across all consumer-facing initiatives supported by print media at DoorDash.
- Assist in the annual/quarterly/monthly/weekly print media strategy, planning, and buying process.
- Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives.
- Partner with the media agency and other key vendor partners to drive maximum return from these relationships.
- Manage key media vendor relationships with agencies & internal partners: vendor RFPs, test & learn programs, technical tooling/integrations.
- Lead constant, iterative improvement of offline planning to hit business goals through stewardship of the measurement roadmap with our analytics and data science teams.
- Remain 'customer obsessed but competitor aware' by advancing our understanding of the broader media marketplace conditions, consumer trends, and research/measurement evolutions.
- Manage paid media strategies and campaign execution for partners to increase signups and delivery orders in both DoorDash and partner channels.
Requirements
- 2+ years of experience in managing and executing print marketing strategy, execution, and measurement.
- Deep experience managing campaigns against performance-oriented marketing goals.
- Intimate understanding of the offline media buying landscape in the US, including measurement partners, media channels, agencies, and inventory networks.
- Ability to synthesize data, make data-driven decisions and balance quantitative measurement with the 'art' of media strategy.
- Proven experience building out and implementing channel and tactical-level testing frameworks.
- Excellent verbal, written communication and presentation skills.
- Proven ability to prioritize and execute tasks in a fast-paced environment.
Nice-to-haves
- Both in-house management and external agency experience.
- Strong experience managing promo code operations, spend, fraud controls etc.
- Strong experience with print and offline media tactics.
Benefits
- 401(k) plan with employer matching.
- 16 weeks of paid parental leave.
- Wellness benefits.
- Commuter benefits match.
- Paid time off and paid sick leave.
- Medical, dental, and vision benefits.
- 11 paid holidays.
- Disability and basic life insurance.
- Family-forming assistance.
- Mental health program.
