About the position
Florida Atlantic University is seeking a Senior Associate Director, Athletics Marketing and Brand. This position serves on the Athletics Senior Staff with a sport supervisory role, along with administrative oversight of band, spirit, and mascot. The role provides leadership and is accountable for the day-to-day operation of the Athletics Marketing Staff to create and implement comprehensive marketing campaigns for each sport with the objective of increasing attendance and engaging students and external fans at all events. Additionally, the position oversees the department’s social and creative content planning and strategy, manages and executes all facets of the football marketing plan, and is accountable for all game atmosphere/game productions and in-game sponsor fulfillment initiatives. The Senior Associate Director identifies opportunities and activates promotions for groups to participate in game day activities associated with athletic events and collaborates with the sales team to enhance season, single, and group ticket sales. The role also involves working closely with student and university departments and organizations, activating grassroots marketing efforts and community relations efforts, and continually positioning Florida Atlantic as 'The Hometown Team.' The position creates and implements effective brand strategy that leverages FAU Athletics brand throughout all athletics sponsors by working in concert with corporate media rights holders and collaborating with third-party partners. The Senior Associate Director promotes the philosophy and objectives of the intercollegiate athletics program by adhering to all Departmental policies and procedures, as well as rules and regulations of the University, American Athletic Conference (AAC), and the NCAA, ensuring compliance with all applicable rules and regulations. The role may also involve serving on campus, community, AAC, and NCAA committees as requested and performing other job-related duties as assigned.
Responsibilities
- Serves on the Athletics Senior Staff with sport supervisory role.
- Provides leadership and is accountable for day-to-day operation of Athletics Marketing Staff.
- Creates and implements comprehensive marketing campaigns for each sport.
- Oversees the department’s social and creative content planning and strategy.
- Manages and executes all facets of football marketing plan.
- Accountable for all game atmosphere/game productions and in-game sponsor fulfillment.
- Identifies opportunities and activates promotions for groups to participate in game day activities.
- Collaborates with sales team to enhance season, single, and group ticket sales.
- Works closely with student and university departments and organizations.
- Activates grassroots marketing efforts and community relations efforts.
- Creates and implements effective brand strategy leveraging FAU Athletics brand.
- Ensures compliance with all applicable rules and regulations.
- Serves on campus, community, AAC, and NCAA committees as requested.
- Performs other job-related duties as assigned.
Requirements
- A master's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience; or a bachelor's degree from an accredited institution in an appropriate area of specialization and six years of appropriate experience required.
Benefits
- Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.
- State retirement options including tax-deferred annuities and Roth 403(b) plans.
- State employees Public Service Loan Forgiveness (PSLF) program.
- Sick Leave Pool Program.
- Paid time off including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion).
- Paid Community Engagement Volunteer Service Day.
- Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment.
