About the position
The Lifecycle Marketing Operations role at Chobani involves managing and executing key lifecycle marketing functions to drive customer acquisition, engagement, and retention. This includes designing and executing tailored programs and campaigns for various customer cohorts, identifying and segmenting audiences for personalized marketing efforts, and collaborating with product teams to align marketing initiatives with product features and updates. The role also requires coordinating communication of key updates related to product or campaign launches, ensuring quality assurance of campaign assets, and maintaining data integrity for reliable execution and reporting. Additionally, the position involves analyzing campaign performance, monitoring key performance indicators (KPIs), and translating findings into actionable recommendations. Strong cross-functional collaboration is essential, as the role requires building relationships with stakeholders across various departments to ensure lifecycle communications are relevant and on-brand.
Responsibilities
- Manage and execute key lifecycle marketing functions
- Design and execute programs and campaigns tailored to various customer cohorts
- Identify and segment audiences to tailor marketing efforts
- Collaborate with product teams to ensure marketing initiatives align with product features
- Coordinate and communicate key updates related to product or campaign launches
- Review and validate all campaign assets for accuracy and adherence to brand guidelines
- Maintain and verify the accuracy of data used in lifecycle marketing campaigns
- Manage the approval process with internal and external stakeholders
- Analyze campaign performance end-to-end and leverage data insights
- Monitor key performance indicators (KPIs) such as conversion rates and engagement metrics
- Translate findings into actionable recommendations
- Partner with analytics and data science to define campaign performance benchmarks
- Share key updates and successes from campaigns with cross-functional partners
- Develop clear presentation materials to communicate results and insights
- Develop and oversee A/B test tracker for LCM testing
- Build strong relationships with cross-functional stakeholders
- Act as a liaison between teams to ensure alignment and smooth execution of marketing initiatives.
Requirements
- 2–3 years of experience in CRM, email marketing, marketing operations, or marketing automation
- Hands-on experience with Klaviyo or similar platforms including list segmentation and dynamic content
- Strong attention to detail with a passion for QA and data accuracy
- Familiarity with workflow and project management tools like Jira, Asana, Figma
- Comfort working cross-functionally and communicating with technical and non-technical partners
- Analytical mindset to interpret campaign results and suggest optimizations
- Self-starter with excellent time management and organizational skills.
Nice-to-haves
- Familiarity with advanced features in Klaviyo or similar tools
- Experience working with Looker or other BI tools for reporting
- Understanding of deliverability best practices and CAN-SPAM/GDPR compliance.
Benefits
- Medical, dental, vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- Fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Employee assistance program
- Fitness discounts
- Wellness reimbursement
- On-site gym access (certain locations)
- Monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- Paid volunteer time off
- Military service leave
