About the position
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking. In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences. We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm. HarbourVest is an equal opportunity employer. This position will be a hybrid work arrangement, which translates to 2-3 days minimum per week in the office. We are looking for a Senior Associate, Marketing Operations Platform to join our growing team and support the strategy, execution and optimization of our marketing technology stack. This role reports to the Senior Manager, Marketing Operations and requires a multifaceted individual who has a passion for marketing technology, system maintenance, data fluency and continuous improvement. In this role you will work closely with Marketing, Commercial Operations, IT and data teams to implement marketing technologies that improve campaign performance, enhance personalization and drive growth. This individual will have deep hands-on experience in automation (Marketo) and CRM (Salesforce) and a strong technical understanding of systems.
Responsibilities
- Be responsible for the implementation and integration of marketing technologies (CRM, Marketo, Analytics) ensuring all tools work seamlessly across channels.
- Continually assess and refine the MarTech ecosystems to improve marketing efficiency and scalability ensuring tools are leveraged to support business goals.
- Ensure all systems are integrated and data flows smoothly between touchpoints to enable a seamless omnichannel experience.
- Champion standard processes for data usage, management and reporting.
- Partner with Senior Manager, Marketing Operations to own and implement roadmap vision and projects in flight.
- Help to develop and implement a data-driven marketing technology strategy that enables personalization, analytics and insight.
- Assist with exploration and adoption of new technologies and tools that enhance the Marketing team’s capabilities.
- Identify gaps, improve efficiency and implement solutions.
- Work with IT, help to support Marketo ongoing improvements and bug fixes related to global forms, fields and existing integrations.
- Support the implementation of new Marketo integrations.
- Regularly update Marketo documentation for the Marketing Operations team.
- Apply data to drive strategic decision-making and optimize marketing efforts.
- Develop robust reporting and monitoring systems to track marketing performance and find opportunities for improvement.
- Assist with ongoing efforts to support marketing with attribution reporting, including discovery and onboarding of a new campaign attribution tool.
- Support the development and execution of regular reports requested by partners across Marketing and Investor Relations.
- Implement standard methodologies for maintaining data quality, consistency and integrity across all systems and that all data flows between platforms meet the vital standards.
- Collaborate with data team to lead data accuracy, including updating, deduping, importing, exporting and ongoing maintenance.
- Run the Salesforce Lead/Contact Merge process.
- Liaise with Commercial Operations and Salesforce IT teams to review Salesforce tickets that have Marketing implications.
- Work on improving Salesforce marketing campaign resources (i.e., reports, list view info, etc.).
- Maintain database accuracy, integrity and compliance ensuring data is current and properly structured for segmentation and targeting.
- Perform audits and data hygiene processes to remove duplicates and ensure data consistency.
- Resolve data quality or integration issues, ensuring alignment to data governance.
- Assist with the design, execution, and optimization of multi-channel marketing campaigns with a strong focus on email nurture programs, using advanced Marketo capabilities.
- Act as a backup for day-to-day email campaign execution when needed due to high priority/time sensitive communications, an unexpected increase in campaign volume or out of office coverage.
- Provide backup support for marketing email campaign reviews when needed.
- Partner with cross functional teams within Marketing including digital, events, design and content to align on projects tasks.
- Work with Investor Relations organization to coordinate and handle email campaigns when needed.
- Coordinate with legal and compliance for review and approval of email campaigns when needed.
Requirements
- B.S./B.A. in Marketing, Business or related field.
- 5-8 years of experience in marketing operations, automation, CRM and analytics.
- Proven hands-on experience with Marketo and Salesforce; Marketo certification required; migration experience preferred.
- Strong understanding of B2B marketing principles, customer journeys, and data analytics.
- Demonstrated experience running MarTech platforms, and tools. (Marketo, Marketo Measure, Salesforce, Google Analytics, Adobe Analytics, Adobe Experience Manager).
- Passion for metrics, data and process improvements.
- Proficiency in database management and data hygiene.
- Excellent communication and partner management skills, with the ability to influence senior leaders and inspire change as well as being able to communicate effectively across departments and teams.
- Strong project management and organizational skills, with the ability to multi-task, prioritize, and work independently in a fast-paced environment.
