About the position
The Senior Brand & Marketing Manager plays a key leadership role within a high-performing marketing and communications team, responsible for advancing a unified, compelling and mission-aligned brand presence across all paid, owned, earned and shared channels. Reporting to the Director of Marketing & Communications, this role oversees creative development, advertising strategy and digital platforms, including the website and manages direct reports focused on design, digital and advertising implementation. This role is essential to ensuring brand consistency, elevating public awareness and supporting core organizational goals such as fundraising, volunteer engagement and client outreach. The Senior Brand & Marketing Manager will collaborate closely with the Director of Marketing and Communications and the Communications, Project Management and Digital teams to drive consensus and ensure the brand voice and visual identity are integrated and cohesive across all touchpoints. In addition to overseeing day-to-day marketing, this role will play a part in the branding, storytelling and wayfinding for our new, unified warehouse and headquarters currently under construction. This is an exciting opportunity for a strategic, creative and experienced brand and marketing leader who thrives in collaborative environments and brings deep knowledge of nonprofit marketing.
Responsibilities
- Serve as a brand champion across the organization, ensuring consistent and accurate brand representation in all marketing materials and channels.
- Oversee the development and production of creative assets, including visual design, videos, photography and other multimedia elements, while supporting existing workflows for a dynamic project queue.
- Partner with the Senior Manager of Communications to align brand visuals with voice and tone, ensuring consistency across all touchpoints.
- Oversee multi-channel advertising strategy and guide campaign development and execution in collaboration with digital marketing and project managers to advance fundraising and public awareness goals.
- Analyze performance using data and insights, while balancing strategic alignment with organizational goals, with understanding that some initiatives may not be directly measurable.
- Lead digital marketing efforts in coordination with a skilled team, who leads day-to-day execution and innovation across platforms.
- Oversee website strategy and optimization, content coordination, UX improvements and SEO to ensure the site remains a vital communication and engagement tool for diverse audiences.
- Ensure digital platforms align with broader brand and engagement strategies.
- Supervise digital asset management and support digital accessibility best practices.
- Work in close partnership with communications, development, other internal teams and external vendors to support campaigns and integrated marketing efforts.
- Collaborate with the Sr. Communications Manager and Social Media Manager to ensure visual and message alignment with brand personality and reach across platforms.
- Play a key collaborative role in the branding, signage, wayfinding and immersive storytelling elements in the design of Second Harvest’s new home, ensuring the space reflects the organization’s mission, impact and brand personality.
- Collaborate with architects, designers and internal teams to bring the brand to life in the built environment.
- Manage and mentor direct reports, fostering a culture of creativity, excellence and collaboration.
- Provide clear direction, feedback and professional development support.
- Champion best practices in brand execution, asset production and digital implementation.
- Plan, track, and manage creative and advertising budgets, ensuring projects are completed within scope, timeline and financial targets to align with organizational needs.
- Establish KPIs and leverage data analytics to track campaign effectiveness, refine strategies and report impact toward organizational goals.
Requirements
- 7+ years of progressive experience in marketing, brand, or creative leadership, preferably in a nonprofit or mission-driven organization.
- Strong expertise in brand management, marketing strategy, visual storytelling and digital campaigns.
- Experience managing people and collaborating across departments.
- Demonstrated success in leading creative initiatives and developing integrated marketing campaigns.
- Excellent communication and project management skills.
- Passion for community impact and social good.
Nice-to-haves
- Experience with environmental or experiential branding, especially related to physical spaces or buildings.
- Bilingual or multicultural communication experience is a plus.
- Experience working in close alignment with the Communications and PR team.
- Successful collaboration with external vendors, designers, and agencies.
- Experience with platforms such as Salesforce and HubSpot with a focus on optimizing campaigns, leveraging data insights, and collaborating across teams.
Benefits
- Outstanding and generous health benefits program.
- 4-5 weeks of Flexible Time Off (vacation and sick).
- Eleven paid holidays.
- Retirement plan.
