Senior Brand Manager, Government Marketing

About the position

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As Senior Brand Manager, Government Marketing U.S. you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels.

Responsibilities

• Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels.
• Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels.
• Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging.
• Lead and manage creative agencies to deliver effective marketing materials to support field sales.
• Collaborate with the field sales leadership team to drive execution excellence.
• Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed.
• Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics.
• Prepare demo kits forecasts, PIFs, and other business cases for new initiatives.
• Demonstrate independence by prioritizing and completing assignments.
• Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner.

Requirements

• Bachelors Degree in Marketing, Business, Life Sciences, or a related field.
• Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.

Nice-to-haves

• MBA.
• Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly.
• Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment.
• Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix.
• Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred.
• Strong presentation and communication skills.
• Strong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis.
• Strong project management and conflict resolution skills –the ability to manage complex projects and programs.
• Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives.

Benefits

• Career development with an international company.
• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
• Recognized as a great place to work in dozens of countries worldwide.
• Named one of the most admired companies in the world by Fortune.
• Best place to work for diversity, working mothers, female executives, and scientists.