Senior Business Product Manager, Content & Digital Asset Management (DAM)

About the position

The Senior Business Product Manager, Content & Digital Asset Management drives the development, adoption, and continuous improvement of Digital Asset Management (DAM), and connected Content Management product(s). Partnering with the Business Product Owner, Executive Director - Content Suite Lead, and Technical Product Manager, this role will be responsible for defining product roadmaps, gathering user insights, and driving feature rollouts. Content capabilities are a key area of focus and investment for the organization, and the ideal candidate is an innovative leader that will drive advancement across digital asset & content management systems, processes, and policies.

Responsibilities

• Partner with the Business Product Owner and/or Executive Director - Content Suite Lead to support the creation of digital asset management product roadmaps, including experience, features, timelines, and dependencies.
• Partner with Technical Product Manager to drive the development and improvement of digital asset management product features, ensuring alignment with the overall content suite vision and integration with authoring and assembly tools and content management systems.
• Help evangelize the role of content product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders.
• Act as point of contact for business feedback, recommendations, & user requests for enhancements to product(s).
• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the product delivers both business value and technical performance.
• Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities.
• Support the rollout of new features across new and existing users.
• Collaborate with Business Product Owner / Executive Director - Content Suite Lead to establish business standards & templates and ensure pull-through.
• Drive definition of business requirements for product usage & system health, leveraging GNE and industry standards.
• Drive experimentation to enhance product offerings, in line with the overall business learning agenda.
• Coordinate with business stakeholders, IT, and cross-functional enterprise product team partners to align on the product roadmap, fostering cohesive collaboration and unified efforts toward shared goals.
• Collaborate with cross-functional teams and IT partners to ensure successful product integration and execution.
• Closely partner with Customer Experience professionals to ensure product experience meets the expectations of its end-user product community.
• Oversee the DAM librarian service function, including developing standards and procedures and ensuring training & compliance.
• Establish features and standards that enable content tagging, flexibility & reuse, review, and auditing.
• Comply with all laws, regulations and policies that govern the conduct of Genentech activities.

Requirements

• Bachelor's degree in business, technology, operations, or a related field.
• 5 years of experience, with 3 years in product management, digital product operations, content management, digital asset management, or equivalent experience.
• 2 years of experience with Veeva Vault PromoMats (VVPM), or equivalent experience.
• 2 years of experience with Adobe Experience Manager (AEM), or equivalent experience.
• Expertise in product management of digital asset management capabilities for multi/omnichannel environments; strong understanding of related concepts such as modularized content, taxonomies, metadata, and compliance review.
• Experience developing and managing the full DAM lifecycle, including workflows, asset ingestion, categorization, permissions management, version control, delivery, and expiration.
• Familiarity with multi-system architecture challenges, cross-platform asset syndication, and complex workflows.
• Experience with User Acceptance Testing (UAT) and rolling out new features across user bases.
• Strong analytical and problem-solving skills, with experience driving experimentation and optimization.
• Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization.
• Proven ability to adapt and navigate ambiguous or evolving environments.

Nice-to-haves

• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification).
• Experience in healthcare, pharmaceutical, or highly regulated industries.
• Ability to innovate and foster experimentation to improve product capabilities.
• Experience with generative AI (GenAI) tools and GenAI-created digital assets.

Benefits

• Discretionary annual bonus based on individual and Company performance.