Senior Business Product Manager, Orchestration

About the position

The Senior Business Product Manager, Orchestration drives the development, adoption, and continuous improvement of our omnichannel orchestration capabilities, enabling the organization to deliver increasingly seamless experiences for our customers. This role defines product roadmaps, gathers user insights, and supports feature rollouts. The role will focus on optimizing workflows and leveraging automation to drive seamless collection, integration and translation of campaign executional guidance in support of tactic deployment. This Senior Manager brings deep expertise in omnichannel orchestration capabilities, contributes to framework and best practice design, and is responsible for advancement of automated journey orchestration and audience management capabilities.

Responsibilities

• Partner with the Senior Director, Omnichannel Orchestration and Automation and/or Executive Director - Omnichannel Suite Lead to drive the creation of cross-channel orchestration capability roadmaps, including experience, features, timelines, and dependencies
• Partner with Technical Product Manager to drive the development and improvement of product(s) or specific product features, ensuring alignment with the overall product vision - including decision engine integration and channel prioritization logic
• Help evangelize the role of product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders.
• Act as point of contact for business feedback, recommendations, & user requests for enhancements to the product.
• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the product delivers both business value and technical performance.
• Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities.
• Support the rollout of new features across new and existing users.
• Collaborate with Senior Director, Omnichannel Orchestration and Automation and/or Executive Director - Omnichannel Suite Lead to establish business standards & templates and ensure pull-through.
• Collaborate with the Senior Manager, Digital Operations - Omnichannel to design, implement, and scale efficient ways of working across teams and processes.
• Drive definition of business requirements for product usage & system health, leveraging GNE and industry standards.
• Drive experimentation to enhance product offerings, in line with the overall business learning agenda.
• Coordinate with business stakeholders, IT, and cross-functional enterprise product team partners to align on the product roadmap.
• Collaborate with cross-functional teams and IT partners to ensure successful product integration and execution.
• Closely partnering with Customer Experience professionals to ensure product experience meets the expectations of its end-user product community.
• Design and document orchestration frameworks that dictate how messages flow between channels.
• Help to define rules for channel prioritization, sequencing, and suppression to ensure data-driven, customer-centric engagement.
• Coordinate and scale cross-channel journey logic, ensuring the right message is delivered across the right channel at the right time to the right customer(s).
• Comply with all laws, regulations and policies that govern the conduct of Genentech activities.

Requirements

• Bachelor's degree in business, technology, operations, science, marketing, or a related field.
• 5 years of experience, with 3 years in product management, digital product operations, or equivalent experience.
• Experience with sole ownership of tactics or product components, demonstrating the ability to articulate business problems, identify solutions, and drive execution from strategy through implementation.
• Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies.
• Experience with User Acceptance Testing (UAT) and rolling out new features across user bases.
• Proven success in aligning stakeholders and collaborating with cross-functional teams to deliver seamless product integration.
• Strong analytical and problem-solving skills, with experience driving experimentation and optimization.
• Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization.
• Proven ability to adapt and navigate ambiguous or evolving environments.

Nice-to-haves

• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification).
• Experience in healthcare, pharmaceutical, or highly regulated industries.
• Ability to innovate and foster experimentation to improve product capabilities.
• Experience in managing and executing omnichannel marketing campaigns.
• Experience working with recommendation decision engines.
• Strong expertise in audience segmentation and content strategy, with a proven ability to optimize campaigns for maximum reach and effectiveness across multiple channels.
• Proficiency in omnichannel marketing tools and platforms, with a demonstrated ability to apply business logic and analytics to drive campaign performance and refine targeting strategies.

Benefits

• Discretionary annual bonus based on individual and Company performance.