Senior CDP/CRM Marketing Specialist

About the position

Are you passionate about creating extraordinary customer experiences through data-driven marketing? Join one of the world's largest furniture manufacturers and retailers as we revolutionize how we connect with our customers! As our Senior CDP/CRM Marketing Specialist, you'll be at the forefront of Ashley's digital marketing initiatives, orchestrating personalized customer experiences across email, SMS, mobile app, and push notifications. This role is perfect for a marketing technologist who loves solving complex challenges and driving measurable results. Ability to adapt to a fast-paced, evolving retail environment with a positive attitude.

Responsibilities

• Lead Marketing Automation Initiatives: Architect and optimize customer journeys across multiple channels using advanced marketing automation platforms
• Drive Innovation: Design and implement sophisticated audience segmentation strategies that power personalized customer experiences
• Technical Leadership: Create and maintain custom templates using HTML, CSS, and Liquid Scripting
• Analytics & Optimization: Leverage Google Analytics and Looker to derive insights and optimize campaign performance
• Project Management: Own the marketing technology project backlog and coordinate cross-functional initiatives
• Team Leadership: Mentor and guide an offshore team member while collaborating with our 30-person marketing department

Requirements

• 3+ years of experience in marketing technology/automation
• Strong expertise in CRM tools, customer data platforms, and complex audience segmentation
• Proficiency in HTML, CSS, Liquid Scripting, Google Analytics, and Looker
• Experience with the platform Zeta Global, preferred not required
• Bachelor's degree or equivalent work experience
• Retail experience preferred, but not required
• Excellent problem-solving skills and ability to thrive in a fast-paced environment
• Experience managing cross-functional projects and stakeholder relationships

Nice-to-haves

• Experience with the platform Zeta Global

Benefits

• Health, Dental, Vision, Employee Assistance Program
• Paid Vacation, Holidays, and Your Birthday off
• Generous Employee Discount on home furnishings
• Professional Development Opportunities
• Ashley Wellness Centers (location specific) and Medical Tourism
• Telehealth
• 401(k) and Profit Sharing
• Life Insurance