About the position
Cognigy is transforming the customer service industry with the most advanced AI Agent platform for enterprise contact centers. Its award-winning solution, Cognigy.AI, empowers enterprises to deliver instant, hyper-personalized, multilingual service on any channel. By integrating Generative and Conversational AI to create Agentic AI, Cognigy delivers AI Agents that redefine customer experiences, drive satisfaction, and support contact center employees in real-time. As a Senior Channel Marketing Manager at Cognigy, you will develop and manage a channel marketing strategy to engage partners and accelerate the momentum of partnerships. This role is responsible for overseeing day-to-day operations, partner event management, content development and channel sales. The ideal candidate will cultivate relationships and identify opportunities for pipeline growth to shape future channel marketing strategies. This role requires a highly detail-oriented, self-motivated doer with a proven ability to drive successful outcomes. The ideal candidate possesses a positive, make-it-happen attitude, thrives in a fast-paced environment and is eager to make a significant impact.
Responsibilities
- Shape and execute a channel marketing strategy to engage partners and generate revenue; understand partners' business objectives to build and execute agreed-upon marketing strategies.
- Drive partner events, virtual and in-person, handling all event logistics, including booth strategy, registrations, agenda scheduling, staffing, giveaways and on-site production.
- Plan out a regular cadence of communications for product launches, marketing activities and time sensitive updates.
- Collaborate cross-departmentally to develop high-quality, multi-format joint marketing content such as case studies, blog content, and white papers.
- Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
- Plan and manage account-based marketing activities with the partner and sales teams, identifying key accounts and executing strategic campaigns.
- Track, analyze, and report on channel marketing data to shape future strategies.
