Senior Channel Marketing Manager

About the position

At Lark Health, we're leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques-including deterministic and generative models-to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team!

Responsibilities

• Lead marketing representation in critical external PBM partner meetings, sharing strategic campaign updates and enrollment performance insights.
• Collaborate with account management and external PBM partners to define, develop, and deliver essential marketing assets that resonate with PBM members.
• Own the end-to-end execution of high-impact consumer enrollment campaigns designed for PBM channels.
• Act as a key marketing resource by contributing to RFPs and crafting compelling sales presentations to support new PBM partnerships.
• Lead campaign performance tracking across daily to quarterly cadences, focusing on PBM enrollment and engagement metrics.
• Partner with legal and other stakeholders to ensure all marketing materials adhere to government and compliance regulations.
• Identify and resolve complex campaign or enrollment issues involving PBM partners to ensure smooth launches.

Requirements

• Proven background in healthcare marketing with significant experience focused on Pharmacy Benefit Manager (PBM) channels.
• Track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments.
• Exceptional attention to detail, particularly in navigating PBM compliance and executing flawless member communications.
• Strong analytical skills with a focus on enrollment funnel performance and conversion optimization.
• Thrives in dynamic environments; quickly adapts to evolving PBM partner needs and market shifts.
• Effectively resolves complex challenges related to PBM integration and enrollment, influencing stakeholders at all levels.
• Extensive experience in channel, lifecycle, and CRM marketing, ideally within PBM or healthcare-focused organizations.
• Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment.

Benefits

• Comprehensive benefits package
• Participation in a bonus program
• Stock awards where applicable