About the position
Within the department, this role reports to Channel Marketing and focuses on developing marketing and communication strategies that target our video security & access control partner channels to drive loyalty and promote growth of sales. This candidate is passionate about the channel and has a strong knowledge in partner programs, processes, and platforms to support channel marketing. You will be responsible for the maintenance and supporting documentation of our Partner Advantage Program, updating and managing the partner portal, and owning partner enablement responsibilities such as partner content, newsletters, and webinars. You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders, and partners to execute on your initiatives.
Responsibilities
- Maintain and update all channel partner programs and co-op materials in collaboration with channel operations
- Identify, create, and manage compelling and meaningful content that enables partners to promote and sell our products more effectively
- Manage and develop partner newsletters and comprehensive partner engagement strategies to engage our Distribution, System Integrator, and Indirect Partners
- Create announcements to communicate new incentive programs, promotions, campaigns, and a range of corporate updates
- Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that drive partner loyalty and growth of sales
- Plan and host partner-facing events including partner conferences and webinars
- Provide support and answer partner marketing inquiries
- Track and report on the effectiveness of all partner marketing activities
- Manage partner marketing portals and kits
Requirements
- Bachelor's Degree required
- 5+ years of channel marketing and/or communications experience
- 5+ years of experience in B2B technology, B2B technology manufacturing experience a plus
- Strong written and verbal communication skills
- Excellent presentation skills
- Knowledgeable in the channel with experience in partner and distribution marketing
- Experience in Salesforce reporting and HubSpot or other marketing automation tool necessary
- Previous sales experience a plus
- A self-motivated, critical thinker who can define, drive, and deliver on objectives and is motivated to succeed
- Ability to create and deliver high-impact field-facing content
- Previous experience in entrepreneurial environments
- Thrives in a fast-paced environment
- Ability to travel up to 15%
Benefits
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more!
