Senior Content Marketing Manager

About the position

We're seeking a strategic, results-oriented Senior Content Marketing Manager - Healthcare to lead content and audience strategies that bring MillerKnoll's purpose to life in the North America Contract channel. In this role, you'll shape a compelling, cohesive narrative across digital platforms, campaigns, and experiences-resonating with key audiences including architects, designers, dealers, clients, and internal sales teams. You'll collaborate closely with Integrated Marketing to support demand generation and integrated plans, and partner with Sales Enablement and cross-functional teams to deliver aligned, impactful programs that drive engagement and market growth.

Responsibilities

• Build and develop strong cross-functional relationships; understand the functional capabilities across the team and how that fits within the broader organization.
• Develop Healthcare Customer Segment content marketing strategies using insight and data to drive purposeful positioning, powerful messages and to arrive at the most effective marketing and communications mix to help us succeed.
• Evaluate and prioritize high-potential healthcare market opportunities for segment targets and products. Collaborate closely with Sales Enablement to develop and execute go-to-market strategies and tactics that maximize growth and revenue.
• Manage and lead cohesive marketing plans for our healthcare business, driving the POV, segmentation, account and portfolio strategies.
• Manage planning, design, and execution for key tools and experiences, working with external agency partners, internal resources, and project teams to achieve deliverables on time and on budget.
• Partner with Sales Enablement to align and build activation of these plans into the marketplace and connected Account-Based Programs for key customers.
• Partner with the product development team to identify opportunities and generate value through the commercialization process.
• Set KPIs and measure the impact of investments to drive refinements and continuous improvements, and report back to leadership with results and recommendations.
• Strategically influence segmentation, targeting and positioning work to achieve customer and business objectives, balancing launch needs with category/portfolio considerations.
• Performs additional responsibilities as requested to achieve business objectives.
• Champion sustainability, design thinking, and innovation as core pillars of the MillerKnoll brand, helping unify legacy brands under a single, forward-looking identity.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of progressive marketing experience, preferably in B2B or contract industries.
• Strong strategic mindset with the ability to execute at a high level.
• Proven experience leading complex, cross-functional initiatives in fast-paced environments.
• Skilled in developing compelling content and tools for sales and marketing activation.
• Strong digital acumen and experience with full-funnel marketing approaches.
• Excellent communication and interpersonal skills; able to influence across functions and levels.
• Experience with above-the-line, below-the-line, and digital channels.
• Familiarity with the healthcare industry or healthcare buyer segments is a strong plus.