About the position
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company's leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally.
Responsibilities
- Partner with subject matter experts in Product, customer-facing teams, and leadership to craft and communicate marketing messaging that articulates product value and other valuable information about our product and service solution(s) to be used by customers.
- Support production adoption efforts in marketing channels.
- Partner with Product to build marketing materials and talk tracks for Sales, Account Managers, Customer Success and Customer Support to deliver to customers.
- Develop and deploy marketing campaigns with Product, Account Management & Customer Success to upsell and cross-sell additional products to existing customers.
- Develop and deploy marketing campaigns and data-driven platform adoption strategies with Customer Success, Customer Support and other customer-facing teams to introduce new product functionality and promote existing feature adoption to customers.
- Plan and execute an annual in-person Customer Advisory Board (CAB) event by collaborating with internal and external stakeholders, partners, vendors and event planners.
- Build relationships with existing CAB participants and recruit and nurture additional CAB participants from REM and VL.
- Work with internal executive sponsor, CoStar's Events team and other internal stakeholders to determine agenda and prepare content, handouts, and surveys.
- Conduct post-event follow-ups, gather feedback, and prepare and share reports.
- Design and implement internal process so healthy customers can easily become public advocates of VL or REM.
- Optimize and expand existing VL & REM Advocacy Programs which currently include case studies, site reviews, customer reference program, webinars, white papers, customer awards and appreciation/gifting programs.
- Enable internal teams and interface with customer advocates to deliver Advocacy Programs.
- Partner with Customer Success and analytics resources to develop and monitor key customer level metrics, including churn indicators, product adoption/usage, customer engagement, and sentiment (CSAT, NPS, etc.).
- Determine survey strategy (NPS, CSAT, etc.). Align with internal leadership and customer-facing teams, execute survey strategy, analyze results and internally distribute insights.
- Determine leading methods for 1: many engagements with customers, including podcasts, webinars, blogs, newsletters, email campaigns, in-app campaigns (Pendo), and other forms of content distribution and mass-engagement.
- Collaborate with leadership to determine content strategy, and leverage SMEs, customer advocates, partners, product, sales and customer service leaders and experts to create enriching and valuable content.
- Oversee knowledge center (Center for Excellence) and lead strategy and execution of existing customer webinar series known as 'Maximize My Platform'.
Requirements
- A bachelor's degree is required from an accredited, not-for-profit University or College, preferably in marketing, business, communications, or a related field.
- 5-8 years of experience in B2B marketing, with a strong focus on customer marketing, product marketing, or lifecycle marketing.
- Demonstrated ability to leverage a metrics driven approach to prioritize and use KPIs to understand adoption and success.
- Proven success managing customer-facing programs such as webinars, advisory boards, or community engagement.
- Excellent cross-functional collaboration and communication skills.
- Comfortable partnering with Product and Engineering to translate technical product updates into customer-friendly messaging.
- Familiar with commonly used tools for measuring adoption and campaign success (Salesforce, Pendo, G2, Hubspot, etc.).
- A track record of commitment to prior employers.
Nice-to-haves
- Goal oriented and skilled in making data-driven decisions.
- Strong project management skills and attention to detail.
- Passion for building customer relationships and driving growth through advocacy and education.
Benefits
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
