Senior Digital Marketing & Advertising Specialist

About the position

ReSource Pro is seeking a talented Senior Digital Marketing & Advertising Specialist to join our dynamic Marketing team. In this role, you'll be instrumental in driving revenue and qualified leads through strategic digital marketing initiatives. This is an exciting opportunity to work remotely with a collaborative team. You'll contribute to our growth by driving impactful digital marketing strategies and continuously optimizing our online presence.

Responsibilities

• Utilize a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve revenue and lead generation goals.
• Leverage marketing systems like SEMrush, Google Ads, and Hotjar to analyze, monitor, and report data.
• Conduct keyword research to boost traffic and suggest optimizations for page titles.
• Maintain first-page placement for relevant Google searches and ensure keyword optimization on blogs and the website.
• Execute and monitor digital advertising campaigns across various platforms to target qualified leads, increase traffic, and improve conversion rates.
• Provide recommendations on adjusting marketing spend based on performance.
• Manage all website development projects, ensuring timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented.
• Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority.
• Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways.
• Utilize WordPress for content, image, and metadata updates to increase lead visibility.
• Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, or a related field.
• 5+ years of experience in Digital Marketing and/or Marketing Communications.
• 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, SEM, PPC, and SEO.
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo.
• Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills.
• Comfortable working with senior leadership and able to manage multiple project deadlines under pressure.
• Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve.
• Solid understanding of marketing campaign elements and brand guidelines.

Nice-to-haves

• Preferred Certifications: Google Analytics and/or Google Adwords certificate.

Benefits

• 100% paid employee health insurance on Day 1.
• Eligible for all medical, dental, and vision benefits on Day 1.
• Generous PTO plan with paid holidays + floating holidays.
• Innovation focused work environment that promotes collaboration.
• Opportunity to contribute to the future of a growing, global organization.