About the position
Join Team CARFAX as a Senior Digital Marketing Analyst. At CARFAX, we pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. CARFAX's marketing team works towards real-time, immediate-impact solutions that affect our long-term strategy goals in the world of automotive. We are helping shape the way both consumers and our dealer partners think about the way people Shop, Buy, Own, and Sell used cars. If you are passionate about joining a best in class marketing team and working with one of the most trusted brands in automotive, CARFAX is the place for you! This position will require 3 days per week in the office subject to change with future business needs.
Responsibilities
- Leverage data, market insights, and analytical tools to identify new opportunities that enhance ROI
- Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience
- Serve as the data evangelist, collaborating daily with stakeholders and cross-functional teams throughout the organization, effectively conveying information to diverse audiences
- Collaborate and listen about business challenges, then lead the decision-making process by applying data principles and practices
- Communicate the effectiveness of new product launches, campaign launches, and site changes. Take initiative to address problems and opportunities
- Develop and incorporate measurement plans and frameworks based on intricate data to facilitate decision-making for enterprise strategies
- Identify areas for process enhancement and implement innovative solutions. Serve as a mentor to others, effectively communicating established principles and guidance
Requirements
- Minimum 5+ years' experience with Adobe Analytics
- Proven ability delivering ROI opportunities to senior management and cross functional teams (Product, Paid Media, Email Marketing, UX/Design, etc)
- Results oriented and impact driven - strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success
- Highly analytical, detail oriented with strong business acumen and foresight
- Proactive self-starter with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency
- Excellent verbal and written communication skills with the ability to influence decisions through data story telling
- Critical thinker who creates digestible and actionable data frameworks, and actively communicates insights to stakeholders
- Proven track record for problem solving and providing recommendations/solutions
- Advanced skills compiling data from multiple sources and visualizing insights. Experience building business models and statistical analysis is a plus
- Proficient with SQL, Python, or R
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
- Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting
Benefits
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
