Senior Digital Marketing Manager, Urology

About the position

The Senior Digital Marketing Manager (DMM) supports the development of best-in-class digital marketing objectives, strategies, and programs to drive overall business unit growth for Urology. This role contributes to a comprehensive digital strategy by executing projects, optimizing digital channels and tactics, and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders across the BSC community, engaging both direct-to-patient and professional audiences.

Responsibilities

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
• Collaborate closely with key stakeholders, including Content Strategists, Social Media Strategists, Paid Media Partners, Digital Production Teams, and Product Marketing.

Requirements

• Bachelor's degree in a relevant field, with a strong preference for marketing.
• Minimum of 3 years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment.
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.

Nice-to-haves

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.
• Ability to challenge the status quo and identify opportunities for innovation.

Benefits

• 401k
• health_insurance
• dental_insurance
• vision_insurance
• life_insurance
• disability_insurance
• paid_holidays
• paid_volunteer_time
• tuition_reimbursement
• professional_development