About the position
The Digital Marketing Manager will support Nitrogen’s efforts with website optimization, organic search, and paid media. This individual will establish a digital marketing strategy and distribute content across various channels and deliver continuous improvements on key performance metrics such as channel engagement, lead volume, and conversions. As Nitrogen’s Senior Digital Marketing Manager you’ll assist with the coordination, execution, and tracking of Marketing efforts across digital channels, including SEO, SEM, CRO, and social media. You will collaborate with brand content creators and maintain website content in HubSpot and WordPress, including posting blogs, and creating landing pages and lead generation forms. You will work closely across the marketing team on the ideation, deployment, and tracking of the results of A/B tests with the goal of improving conversion rates. Additionally, you will develop and execute a structured plan for testing UX improvement opportunities with the focus on impacting conversion rate while ensuring all digital assets adhere to UX best practices and brand guidelines. You will design and collaborate with the marketing team on strategies for lead generation and nurturing through digital marketing channels. You will conduct website content audits, competitive analyses, and proactively seek opportunities to improve digital marketing efforts. Finally, you will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Responsibilities
- Assist with the coordination, execution, and tracking of Marketing efforts across digital channels, including SEO, SEM, CRO, and social media.
- Collaborate with brand content creators and maintain website content in HubSpot and WordPress, including posting blogs, and creating landing pages and lead generation forms.
- Work closely across the marketing team on the ideation, deployment, and tracking of the results of A/B tests with the goal of improving conversion rates.
- Develop and execute a structured plan for testing UX improvement opportunities with the focus on impacting conversion rate while ensuring all digital assets adhere to UX best practices and brand guidelines.
- Design and collaborate with marketing team on strategies for lead generation and nurturing through digital marketing channels.
- Conduct website content audits, competitive analyses, and proactively seek opportunities to improve digital marketing efforts.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Assist in the production of assets for campaigns, events, email, video, editorial, landing pages, presentations, events, sponsorships, social media, marketing sites, and sales collateral.
Requirements
- 5 - 7 years of experience executing a range of online marketing tactics (paid, social, content, SEO, etc.)
- Proficiency with WordPress or similar content management system (knowledge of HTML a huge plus)
- Knowledge of website best practices, emerging digital trends, and user experience
- Experience optimizing websites for search engines (experience with SEO Keyword Research tools a plus)
- Has an analytical mind with an understanding of tools like Google Analytics, Looker, Hubspot Reporting, etc.
- Excellent organizational skills and experience with project management software (Asana, Basecamp, Monday.com)
- Ability to analyze consumer metrics, reports, and trends
Nice-to-haves
- Bonus points for experience in FinTech or B2B Marketing
- Strong written communication skills, attention to detail, and willingness to learn
Benefits
- 4% 401(k) Match
- Free Financial Planning Services
- Medical, Dental & Vision insurance plans
- Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
- Generous maternity & paternity leave for either the birth or adoption of a child
- Discounted pet insurance available
- 3 weeks vacation & 1 week sick time per year
- 11 paid company holidays per year
- Remote & in-person team building activities
- Company wide meetings held by our CEO
- Employee development programs including leadership training and mentorship
