About the position
JMP is searching for a Senior Digital Marketing Specialist (Contractor) who will be responsible for strategizing, executing, and optimizing digital marketing campaigns with the primary goal of increasing brand visibility and creating top-of-funnel leads. As a Sr Digital Marketing Specialist, you will develop integrated brand campaigns that align with business objectives, tailored to audience insights from our brand survey, including creative concepting, asset development, and cross-channel execution. You will measure and communicate performance using brand health metrics, campaign engagement data, and qualitative insights; continuously optimizing based on findings. Additionally, you will partner with internal stakeholders to develop and deliver brand programs that reflect the company's positioning and values, oversee the execution of multi-channel, multi-region marketing campaigns, and manage campaign spending to report to management.
Responsibilities
- Develop integrated brand campaigns that align with business objectives.
- Measure and communicate performance using brand health metrics and campaign engagement data.
- Partner with internal stakeholders to develop and deliver brand programs.
- Develop a deep understanding of Out-Market audiences.
- Oversee the execution of multi-channel, multi-region marketing campaigns.
- Manage campaign spending and report to management.
- Independently drive brand activation strategies.
Requirements
- Bachelor's degree in marketing, communications, business, or a related field.
- Minimum of 8 years of experience in digital campaign management or brand marketing in the technology sector.
- Minimum of 4 years of experience managing global campaigns.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Analytical mindset, comfortable with data analysis and performance reporting.
- In-depth understanding of digital marketing channels in the Americas, Europe, and Asia.
- High level of creative judgment.
- Ability to drive campaigns independently.
- Experience managing budgets.
