Senior Digital Marketing Specialist – Salesforce Marketing Cloud

About the position

The Wounded Warrior Project (WWP) Senior Digital Marketing Specialist – Salesforce Marketing Cloud is a hands-on expert responsible for designing and executing sophisticated multi-channel marketing journeys that drive engagement with warriors and their families. This role combines advanced technical skills with strategic insight to develop and optimize personalized experiences across email, SMS, push, and Cloud Pages, while leveraging Einstein and AI features to enhance automation and performance. Collaborating closely with cross-functional teams, the Senior Specialist ensures technical feasibility, compliance, and continuous improvement through testing, QA, and data-driven analysis.

Responsibilities

• Serve as the Digital Marketing Salesforce Marketing Cloud (SFMC) subject matter expert, managing and building emails and journeys, including dynamic content blocks and personalization.
• Work with the Digital Marketing Manager and IT teams to scope, design, test, and deploy multi-channel journeys using Email Studio, Mobile Studio (Push and SMS), and Journey Builder.
• Implement and optimize journeys that incorporate Einstein AI features, including Send Time Optimization, Predictive Audiences, and Content Selection, to drive greater personalization and performance.
• Create mobile-first, responsive emails using WYSIWYG editors, custom HTML/CSS, and reusable templates.
• Strategize with the Digital Marketing Manager to scope, design, and implement A/B testing strategies.
• Create and utilize reporting and auditing tools to actively monitor campaign performance and recommend optimizations.
• Review marketing briefs to ensure technical feasibility within existing SFMC capabilities and identify opportunities for future enhancements based on business needs.
• Conduct QA (test sends, device rendering, link validation) to ensure flawless campaign execution.
• Ensure compliance with brand standards and legal requirements, including CAN-SPAM.
• Create audience lists using Salesforce Connector/Contact Builder and filtered data extensions; validate audience list criteria to ensure accuracy.
• Collaborate with vendors and internal teammates to leverage Advertising Studio and extend campaign reach through integrated ad campaigns across social and display platforms.
• Lead efforts to improve email deliverability and accessibility by regularly testing emails, troubleshooting issues, and applying necessary fixes.
• Monitor post-campaign and ongoing email performance dashboards created by the Salesforce Administration and Marketing Analytics & Insights teams; routinely evaluate automations and triggers within data extensions and sends.
• Partner with the SFMC Support team to troubleshoot and resolve technical issues as needed.
• Provide weekly updates to stakeholders on the status of open projects and monitor timelines to ensure deadlines are met.
• Coordinate with cross-functional teams, including analytics and IT, to support data syncing and integration with Salesforce CRM.
• Partner with external vendors on special projects as needed, while taking ownership of staying current on Salesforce Marketing Cloud best practices, platform updates, and new capabilities to ensure continuous improvement in automation, personalization, reporting, and process efficiency.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

Requirements

• Five years of digital marketing experience with a focus on multi-channel campaign execution.
• Three years of experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Three years of experience coding in HTML and CSS for responsive, accessible email design.
• Two years of experience with Google Analytics 4.
• Two years of experience developing and implementing audit frameworks or operational processes to monitor campaign journeys.

Nice-to-haves

• Three years of experience using project management/workflow platforms (e.g., Monday.com) to monitor deadlines and communicate updates.
• Three years of experience with Salesforce Marketing Cloud Mobile Studio (Mobile Connect, Mobile Push) and Marketing Cloud Advertising.
• Experience building and managing Marketing Cloud Pages or lead generation landing pages.
• Familiarity with Einstein AI tools and Marketing Cloud Next features.
• Familiarity with AMPscript for email scripting and personalization.

Benefits

• A flexible hybrid work schedule (three days in the office, two days’ work from home)
• Full medical, dental, and vision coverage for both teammates AND family members
• Competitive pay and performance incentives
• A fun, mission-focused, and collaborative team environment