About the position
At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Responsibilities
- Develop long-range growth plans in partnership with the VP of B2B Growth Marketing, informed by market intelligence and evolving buyer behaviors.
- Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.
- Collaborate closely with Product Marketing, Sales, and Customer Success to ensure alignment across the buyer’s journey and translate insights into GTM strategies.
- Ensure alignment of campaign strategy with sales segmentation, vertical plays, and account-specific initiatives at the enterprise level.
- Drive the planning and execution of integrated, multi-channel marketing programs—including paid media, SEO, SEM, content marketing, ABM, email, and events—to engage decision-makers and influencers across complex buying cycles.
- Utilize data-driven insights to continuously optimize campaign tactics, ensuring maximum ROI and efficiency.
- Drive full funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the funnel effectively.
- Collaborate with Revenue Operations, Marketing Ops, and Sales to continuously improve lead scoring, routing, and conversion processes.
- Leverage tools such as A/B testing, attribution modeling, and segmentation to improve campaign performance and accelerate velocity through the funnel.
- Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
- Forecast demand generation results and track progress against KPIs and revenue goals.
- Lead and scale a high-performing team of growth marketers, fostering a culture of collaboration, accountability, and experimentation.
- Provide coaching, mentorship, and career development support for team members.
Requirements
- 10-12+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.
- Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
- Track record of influencing C-level stakeholders and aligning marketing strategy with broader business goals.
- A data-driven leader with strong quantitative and analytical skills to guide strategic decisions.
- Proven track record of working cross-functionally and leading high-performance teams to meet business goals.
- Proven ability to build and lead high-performing teams through periods of scale and transformation.
- Experience in B2B, Healthcare, SaaS, or technology industries is a plus.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring.
- Employer sponsored 401(k) match of up to 2% for retirement planning.
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- Competitive paid time off policies including vacation, sick leave and company holidays.
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
- Access to Noom, a weight management program.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep.
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
