Senior Director, Content Marketing

About the position

We are seeking an experienced Senior Director, Content Strategist to play a critical role in shaping the narrative and content strategy across Ameriprise Financial owned and operated channels. This individual will develop differentiated and premium content at-scale that meets key KPIs and drives our business forward. This individual will have the opportunity to directly or indirectly lead other team members.

Responsibilities

• Content Planning and Development: Ideate, develop, produce and optimize a steady stream of content, thought leadership, campaigns, series and initiatives across touchpoints, ensuring each is optimized for the specific audience and format (print, digital, email, video, podcast, social, newsletters, collateral, social media, etc.).
• Advocating for the Client: Relentlessly champion the client and their needs and preferences in shaping the content we create – how they find it, how they consume it, how they use it to make decisions.
• Advancing the Brand Narrative: Create compelling and impactful content that brings Ameriprise and our unique value proposition to life.
• Leveraging New Expertise: Identifying and socializing content trends, best practices, emerging technologies, growth strategies and insights across platforms and channels. Leverage these findings to drive innovation and growth opportunities.
• Working across the Firm: Coordinating and collaborating with key leaders internally and externally to support enterprise-wide initiatives by developing content strategy and messaging, copy and creative, supporting assets and distribution recommendations.

Requirements

• 7-10 years of professional experience in content strategy, digital media and/or marketing
• An exceptional writer, editor and brand storyteller, who is well-versed in content strategy and development across touchpoints
• Proven ability to lead, inspire, mentor and manage a team
• Experience working across digital and traditional marketing channels with a proven track record of using content to drive meaningful business growth
• Able to influence within Ameriprise’s matrixed organization by maximizing relationships, building trust, and communicating effectively across the business and leadership levels
• Experience within financial services or a keen understanding of financial markets, investing and consumer mindset
• Strong editorial judgment and keen sense of how to package and promote content
• Broad knowledge of direct-to-consumer marketing strategies, technologies and capabilities

Nice-to-haves

• A natural collaborator and communicator, who is skilled at building and establishing relationships and communication channels
• A multi-tasker who thrives in a high-volume, fast-paced organization
• A data-driven and analytical thinker, who is continually assessing and optimizing content for maximum performance and impact

Benefits

• Vacation time
• Sick time
• 401(k)
• Health insurance
• Dental insurance
• Life insurance