About the position
At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it. You will define and drive the overarching content vision for Braze. You will bring a strong point of view and act as the strategic leader who connects brand narrative, audience insights, and business objectives into a cohesive, high-impact content strategy. Your influence will extend across the company, aligning executive stakeholders and cross-functional teams to deliver compelling and effective content across every stage of the buyer's journey. This role requires a leader who can both set the vision and operationalize it, developing a unified approach to content that scales across functions, geographies, and channels.
Responsibilities
- Develop and evangelize Braze’s content strategy, creating clarity and alignment across many teams, including Marketing, Product Marketing, Industry Marketing, and Regional Marketing
- Act as the content authority across the organization—leading with a strategic, data-informed perspective and influencing senior stakeholders, including VPs and SVPs
- Collaborate with marketing and business leaders to establish content priorities, define audience journeys, identify message gaps, and ensure strategic alignment with go-to-market plans
- Oversee the development and implementation of content strategy roadmaps, from brand awareness through conversion and customer expansion
- Build a clear framework for content planning, creation, and distribution—ensuring consistency, quality, and purpose across all content assets and touchpoints
- Establish and operationalize a scalable content infrastructure, including editorial standards, processes, governance, measurement frameworks, and a test-and-learn roadmap
- Partner closely with regional marketing leads to develop an efficient and high-impact localization strategy that respects regional nuances while maintaining global consistency
- Lead, mentor, and grow a high-performing team of content strategists, editors, and writers—fostering clarity, creativity, and accountability
- Define and track content KPIs to drive performance and continuously optimize output
- Evaluate and evolve tools, systems, and resourcing models to increase content impact, velocity, and efficiency, including oversight of agency relationships to scale production, extend format capabilities, and manage surges in demand
- Stay current on emerging technologies, including AI tools for content creation and optimization, and assess opportunities to thoughtfully integrate them into content workflows
Requirements
- Deep experience in content strategy, editorial, or content marketing, with 5+ years in leadership roles managing high-performing teams
- Proven experience building and leading content strategy for B2B enterprise SaaS companies, ideally across global markets
- Strong executive communication skills with a demonstrated ability to influence at the VP and C-suite level
- Portfolio showcasing strategic content programs that drive awareness, engagement, and measurable business outcomes
- Experience working with cross-functional teams, including Product Marketing, Demand Generation, Brand, Digital, and Regional teams
- Deep knowledge of content planning, SEO, editorial standards, governance, and distribution
- Familiarity with content management and marketing platforms (e.g., Asana, Uberflip, PathFactory)
Benefits
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
