About the position
The role involves building annual and quarterly go-to-market (GTM) plans in collaboration with Product, Marketing, Sales, and Country teams. The candidate will own continuous competitive and market intelligence programs, translating insights into positioning updates and win-sheets. Responsibilities include establishing OKRs, dashboards, and experiment frameworks, communicating results, and iterating rapidly. The position also requires evaluating and activating partnerships with exchanges, L2s, NFT platforms, and creator platforms to extend distribution or utility. Additionally, the candidate will own narrative, positioning, and launch playbooks for new features such as PYUSD onramps/offramps, cross-border payouts, merchant acceptance, and on-chain rewards. They will commission and synthesize consumer research to validate product-market fit and surface insights for roadmap prioritization, as well as develop sales-enablement toolkits, pitch decks, and partner collateral to assist BD/account teams in closing wallet and stablecoin-acceptance deals.
Responsibilities
- Build annual and quarterly GTM plans in collaboration with Product, Marketing, Sales, and Country teams.
- Own continuous competitive and market intelligence programs.
- Translate insights into positioning updates and win-sheets.
- Establish OKRs, dashboards, and experiment frameworks.
- Communicate results and iterate rapidly.
- Evaluate and activate partnerships that extend distribution or utility.
- Own narrative, positioning, and launch playbooks for new features.
- Commission and synthesize consumer research to validate product-market fit.
- Develop sales-enablement toolkits, pitch decks, and partner collateral.
Requirements
- 10-15+ years marketing experience, with 5+ years in crypto, Web3, or fintech at scale (consumer or B2B2C).
- Proven record launching and scaling digital-asset products from first-trade to utility use-cases.
- Deep understanding of the regulatory and risk landscape and how it shapes compliant marketing.
- Data-driven operator comfortable owning a nine-figure budget and tying spend to CAC, LTV, and contribution margin.
- Inspirational storyteller able to translate complex tech into clear consumer value propositions.
- Cross-functional influencer who can build trust with various teams while moving fast.
- People-first leader who grows diverse teams and creates a culture of experimentation, accountability, and bias for action.
- Comfortable toggling between C-suite strategy sessions and hands-on campaign reviews.
- Experience integrating on-chain identity, loyalty, or rewards into mainstream consumer apps.
