Senior Director, Field & Partner Marketing - North America

About the position

We seek a Senior Director of Field & Partner Marketing for North America to develop and execute marketing strategies that drive growth and revenue through demand generation and partner engagement in alignment with global priorities. As a senior leader for the AMS region, you will drive demand generation directly and via partners, align closely with Sales and Partner leadership, lead a high-performing team with strong field and partner marketing experience, and develop programs that accelerate growth and enable partners to amplify Sitecore's presence across North America.

Responsibilities

• Create and manage the demand generation strategy, collaborating with sales and partner teams
• Oversee the marketing budget ensuring alignment with corporate goals
• Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives
• Generate the pipeline necessary to meet AMS revenue targets
• Formulate partner marketing strategy, enhancing Sitecore's presence within the partner ecosystem
• Collaborate cross-functionally to adapt and activate global programs for local markets
• Measure and optimize program performance using KPIs and data
• Manage the AMS marketing budget efficiently
• Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority
• Establish and supervise an effective AMS marketing team offering guidance and career advancement

Requirements

• 10+ years of B2B marketing experience
• Strong knowledge of account-based marketing
• Proven success in driving revenue through collaborative initiatives
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
• Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
• SaaS and/or vertical marketing experience preferred
• Proven success delivering pipeline and revenue through direct and indirect channels
• Excellent leadership and people management skills
• Proficiency with marketing automation platforms, web analytics, and CRM tools
• Collaborative, data-driven, and strategic mindset