Senior Director, Global Category & Innovation Marketing Intelligence Services

About the position

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services. This role sits within the Marketing & PACS Intelligence (MPI) team, which is a service line embedded in the broader Enterprise Services structure. In your role within this services team, you will lead the service delivery to our categories through deep understanding of the category needs, utilization of our analytics solutions, and close integration of the categories' innovation agenda. You will lead a team of analytics experts and pursue continuous improvement of our category support service design in close partnership with the Marketing Innovation network, the global category teams, the brand teams, as well as their counterparts in the Operating Units. This role will be essential to support the successful execution of the categories' strategic roadmaps, the delivery of the categories' annual business plan, and support the development of the categories' long-range plan.

Responsibilities

• Provide ongoing support for key category routines and projects
• Spearhead the service delivery to our categories including monthly business reviews, quarterly performance deep-dives, annual business planning and multi-year roadmaps by providing analytics insights.
• Oversee a team that monitors and updates category performance reports, identifying trends, insights and learnings that can be shared among categories
• Support quarterly performance deep-dives, presenting performance data and strategic recommendations to stakeholders
• Contribute to the development of the annual business plan, ensuring alignment with company goals
• Conduct in-depth category performance reviews to drive long-term growth initiatives
• Identify opportunities for process improvements for both category teams and internal processes while implementing best practices
• Drive adoption of Analytics Solutions landscape across Category planning and execution processes
• Understand category planning and execution needs to identify opportunities for analytics-driven insights
• Lead change management efforts by developing strategies to promote the adoption of analytics tools and technologies among category users
• Advocate for data-driven decision-making by showcasing case studies and examples of successful analytics improvements and analytics-derived insights within the category planning process
• Provide category insights and feedback to improve Analytics Solutions landscape
• Constantly evaluate and review existing analytics tools, platforms, and methodologies to identify areas for improvement
• Bring outside-in thinking and new ideas that will fuel growth, especially to support emerging trends and performance drivers behind newer categories and brands in TCCC's portfolio.
• Collaborate with category stakeholders and peers to understand future needs and objectives, translating them into actionable analytics requirements
• Examine current data collection, processing, and visualization workflows to identify inefficiencies and propose enhancements
• Compare the organization's current Category Analytics solutions with industry best practices to identify gaps and opportunities
• Monitor performance metrics and track effectiveness of analytics solutions by measuring KPIs and category user satisfaction
• Integrate Marketing Innovation process into Category service design
• Drive the incorporation of innovative Marketing strategies into our category support service design, ensuring full alignment with business objectives
• Embed innovation trends, consumer trends, and competitive insights to identify opportunities for innovation within our category support services
• Design and implement strategies that bring innovative marketing ideas to life through the delivery of insights to the category teams
• Closely manage a pipeline of innovative marketing ideas and initiatives, ensuring timely alignment, inclusion, and execution with category goals
• Create and foster category support community of practice across all category leads
• Develop and implement a comprehensive community-building plan to engage category lead team members, fostering a sense of belonging and collaboration
• Oversee the creation of content and Ways-of-Working materials to support category support community
• Identify and mentor passionate community advocates to help drive the community's growth and engagement
• Track engagement metrics and feedback, and provide insights and recommendations for improving community interactions and satisfaction
• Demonstrate inspirational leadership
• Champion the growth and success of a high-performing global team by inspiring and coaching them to unlock their full potential, driving innovation, and creating a culture of excellence and shared purpose
• Set a compelling vision by clearly articulating a category support model that aligns with organizational goals
• Demonstrate personal accountability, integrity, and a strong work ethic to inspire similar behavior in others
• Foster a growth mindset by encouraging continuous learning and personal development
• Delegate responsibilities effectively and empower team members to make important decisions, fostering ownership and accountability

Requirements

• 12+ years of work experience, FMCG analytics expertise.
• Experience in a regional or global role preferred.
• Bachelor's Degree required; Master Degree preferred.
• Ability to simplify and persuasively communicate complex data into actionable insights to non-experts and cross-functional business stakeholders.
• Advanced proficiency in analyzing large, complex datasets to identify trends, forecast demand, and deliver actionable insights for global categories and innovation initiatives.
• Experience in supporting category teams and expertise in turning raw data into category insights.
• Experience working with cross-functional teams (Marketing, Finance, Strategy, Technology) to ensure alignment of analytics with category and innovation strategies.
• Strong communication and interpersonal skills to present insights and influence senior leadership and stakeholders globally.
• Understanding of financial metrics and P&L statements to assess the profitability and performance of categories and innovation efforts.
• TCCC system knowledge is beneficial.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.