Senior Director, Global Marketing Strategy & Planning

About the position

The NFL is seeking a strategic and collaborative Senior Director of Global Marketing Strategy & Planning to lead fan development strategy and marketing planning, with a strong emphasis on international market growth. This leader will work cross-functionally to shape a globally informed strategy that cascades into market-specific plans—covering objectives, KPIs, budgeting, GTM strategy, and execution. The role will also oversee how the NFL Marketing organization operates as a center of excellence, scaling proven tactics globally while optimizing for local relevance. This role involves people management, stakeholder collaboration, and oversight of marketing operations.

Responsibilities

• Develop global marketing objectives and success measures.
• Build near- and long-term marketing plans in collaboration with cross-functional partners (e.g., Media, Partnerships, Events, Clubs, International).
• Co-develop international market strategies with local leads; provide frameworks, direction, and enable plan optimization.
• Operationalize a global KPI framework and forecast targets in partnership with Insights and Analytics teams.
• Translate strategic plans into actionable go-to-market plans with prioritized initiatives and timelines.
• Partner with channel leads to align cross-channel support across social, CRM, consumer media, content, Clubs, players, and partners.
• Consult on development of marketing strategies for key fan-facing initiatives, including tune-in, youth participation, brand campaigns, cultural initiatives, youth fan development, sport education, brand elevation, and cause/community marketing.
• Lead budgeting for global marketing across marketing centers of excellence and market-specific plans.
• Oversee global marketing budget on an ongoing basis in partnership with NFL Finance; regularly evaluate optimal allocations across functions, initiatives, and markets.
• Continuously identify and unlock synergies across global marketing activities, vendors, and team operations.
• Facilitate collaboration, knowledge sharing, and alignment across NFL’s global marketing efforts.
• Drive implementation of global marketing centers of excellence to enable central marketing functions to scale in support of global growth goals.
• Orchestrate adoption of AI-based tools to enable efficient scale across marketing disciplines.
• Monitor and evaluate the effectiveness of marketing centers of excellence; work in partnership with leadership to refine and optimize the operating model over time to enhance performance and efficiency.
• Drive processes that enable scale while sensitive to international cultural nuances, consumer behaviors, and market dynamics to ensure marketing resonates authentically across regions.

Requirements

• 12+ years in strategic roles, ideally a mix of consulting and in-house for consumer brands.
• Bachelor’s degree required; MBA preferred.
• Deep experience in sports, entertainment, or media with a strong grasp of fan behavior and content dynamics.
• Demonstrated success in global marketing strategy and execution.
• Strong analytical and forecasting capabilities (financial and non-financial KPIs).
• Proficiency in market research, insights application, and data-driven planning.
• Familiarity with global content distribution, media business models, and content licensing.
• Expertise in AI tools and marketing technologies that enable scale and localization.
• International market experience in Canada, Mexico, Brazil, UK, Germany, France, Spain, Australia, UAE, China, or similar.