About the position
We’re seeking an innovative and strategic Senior Director of Global Theatrical Marketing to lead exciting campaigns for our film business. In this key role, you’ll help grow Crunchyroll’s presence around the world and bring anime films to a global audience. Reporting to our VP, Brand & Content Marketing, you’ll work closely with teams, creators, licensors, and executives to craft culturally impactful campaigns that inspire audiences worldwide. If you’ve successfully led theatrical campaigns and have a passion for film and entertainment, this is your opportunity to engage audiences around the globe. You will lead global theatrical marketing campaigns for Crunchyroll’s film business, helping to grow our footprint in the entertainment industry and scale the release of anime films across diverse genres worldwide. You will develop and execute tailored campaign strategies for global audiences, ensuring each campaign resonates and achieves our goals. You will lead cross-functional teams, ensuring operational excellence and timely delivery of all marketing materials. You will manage relationships with creators, licensors, and executives, presenting strategies to key partners. You will monitor campaign performance, using data-driven insights to refine and enhance audience engagement. You will stay ahead of pop culture, industry trends, and competitor activities to continuously improve campaign impact. You will collaborate with media and creative agencies to craft innovative, culturally relevant marketing strategies. You will tackle challenges head-on, driving growth and establishing Crunchyroll as a leader in anime cinema. You will ensure campaigns align with both company and IP brand identities, strengthening our overall vision. We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.
Responsibilities
- Lead global theatrical marketing campaigns for Crunchyroll’s film business.
- Develop and execute tailored campaign strategies for global audiences.
- Lead cross-functional teams, ensuring operational excellence and timely delivery of all marketing materials.
- Manage relationships with creators, licensors, and executives, presenting strategies to key partners.
- Monitor campaign performance, using data-driven insights to refine and enhance audience engagement.
- Stay ahead of pop culture, industry trends, and competitor activities to continuously improve campaign impact.
- Collaborate with media and creative agencies to craft innovative, culturally relevant marketing strategies.
- Drive growth and establish Crunchyroll as a leader in anime cinema.
- Ensure campaigns align with both company and IP brand identities.
Requirements
- 15+ years of experience in theatrical film marketing.
- Proven track record of leading campaigns that spark fandom, cultural relevance, and conversation.
- Ability to thrive in fast-paced environments and manage multiple projects without compromising quality.
- Strong communication and collaboration skills.
- Ability to think big and strategically, while also being hands-on.
- Experience building creative, results-driven campaigns that connect with audiences in both mature and emerging markets.
- Fluency in digital and social marketing with a platform-agnostic approach.
- Deep understanding of pop culture and anime and their influence on global audiences.
- Experience working with licensed content is a plus.
Benefits
- Great compensation package including salary plus performance bonus earning potential.
- Flexible time off policies.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Saving Account HSA program.
- Health care and dependent care FSA.
- 401(k) plan, with employer match.
- Employer paid commuter benefit.
- Support program for new parents.
- Pet insurance and some offices are pet friendly.
