About the position
We’re hiring a Senior Director of Integrated Field Marketing to lead regional execution across multiple sales segments (SMB, Commercial, Mid-Market, and Field) and own both new business acquisition and customer expansion marketing in the Americas. This is a strategic leadership role responsible for planning, executing, and optimizing field marketing programs that align with diverse go-to-market motions across segments and drive full-funnel pipeline growth. In this expanded scope, you will lead a distributed team of field marketers across North America and India and partner closely with Sales, Partner Marketing, and Growth functions to activate pipeline through high-impact programs—across digital, ABM, regional events, and partner-led initiatives.
Responsibilities
- Design and execute segment-specific field marketing strategies across SMB, Commercial, Mid-Market, and Field, aligned to both new logo acquisition and expansion motions.
- Support both direct and partner-led GTM across regions and collaborate with multiple sales leaders to align marketing plays to pipeline goals.
- Manage and grow a high-performing team of regional field marketers.
- Foster cross-segment collaboration to scale winning plays and share best practices across sales motions and verticals.
- Drive integrated programs including ABM, field and partner events, webinars, executive roundtables, and digital plays, localized by segment and region.
- Collaborate with demand generation, campaigns, and partner teams to deliver full-funnel pipeline acceleration programs.
- Partner with Customer Success and Sales to identify and execute expansion marketing initiatives—including upsell/cross-sell ABM and product adoption campaigns.
- Build a repeatable marketing engine that supports both acquisition and growth within accounts.
- Track and optimize segment-level contribution to pipeline, bookings, and revenue across new business and expansion.
- Manage budgets across segments and motions, partnering with Finance and Analytics to optimize return on marketing investment.
Requirements
- 15+ years of progressive experience in B2B marketing, with demonstrated success in multi-segment and multi-motion field marketing roles.
- Experience in SaaS or cloud-based software markets, ideally serving Commercial and Mid-Market customers.
- Proven ability to lead integrated marketing programs that span new business and customer growth.
- Deep understanding of GTM alignment, partner marketing, and ABM strategy.
- Strong track record of collaborating with Sales, Success, and cross-functional Marketing teams.
- Excellent analytical skills and command of attribution models, conversion metrics, and ROI tracking.
- Proficient in Salesforce, Marketo, 6sense, and field/event tools.
Benefits
- Multiple options for medical, dental, vision, disability and life insurance.
- Flexible time off (plus paid US holidays).
- Commuter benefits (attached to a flexible spending account).
- Wellness benefits.
- Adoption and parental leave benefits.
