Senior Director, Integrated Media & Marketing

About the position

The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA's initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA's contributions to New York State.

Responsibilities

• Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
• Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA's initiatives and activities to the press and public
• Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
• Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
• Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
• Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
• Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
• Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence

Requirements

• Bachelor's degree required in Marketing, Journalism, Communications, Public Relations, or a related field
• Master's degree is preferred
• Minimum of 10 years of experience in related field, with at least 3 years in a management or leadership role
• Extensive experience in managing an integrated marketing & media relations team within a larger communications business unit
• Proven ability to work effectively with members of the news media, state agencies, and utility industry organizations, with a strong network of media contacts
• Experience in crisis communications within a 'crisis management team' in an organization
• Experience as a communicator in the electric utility industry preferred

Nice-to-haves

• Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation and digital advertising strongly preferred
• Strong strategic planning, writing, editing, persuasion, and collaboration skills, with the ability to communicate complex issues effectively
• Demonstrated leadership skills with a focus on team development, employee growth, morale, and transparency
• Ability to adapt to changing priorities and work effectively under deadline pressure
• Persuasive in negotiating communications approaches and solutions, with the ability to adapt style to fit various situations and audiences
• Highly focused and flexible, with a commitment to achieving the best outcomes based on client needs and communications best practices
• Team player who puts a high premium on collaboration, creating a positive environment and forging strong relationships
• Strong skills in media monitoring platforms such as Meltwater, strong Microsoft office programs including Excel, Word, PowerPoint, Outlook

Benefits

• Competitive salary range of $175,000-$225,000 based on experience
• Commitment to diversity, equity, and inclusion in the workplace
• Reasonable accommodations during the hiring process related to candidates' disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns