About the position
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system, we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We're seeking a future team member for the role of Global Client Segment Marketing to join our Corporate Marketing & Communications team. This role is located in New York City, NY - HYBRID.
Responsibilities
- Lead our segment-focused marketing efforts across key customer groups (e.g., Wealth Intermediaries, Asset Owners, Alts Investment Managers, etc.)
- Develop and execute integrated marketing strategies that drive growth, engagement, and loyalty across our customer base
- Collaborate with executive leadership team and other senior stakeholders
- Cultivate strong working relationships and be obsessed with solving client problems
- Exude ownership of the business and be able to deliver tangible results in a matrixed environment
- Define and lead the segment marketing strategy aligned with business goals, customer insights, and competitive positioning
- Lead and develop a high-performing team of segment marketers, fostering collaboration and innovation
- Oversee campaign planning and execution across channels (digital, direct, third party, etc.), tailored to customer segment needs
- Leverage data and insights to develop personas, map customer journeys, and create targeted content and messaging
- Partner closely with Product, Sales, Digital, Analytics, and Brand teams to ensure cohesive marketing execution
- Define KPIs, monitor campaign performance, and optimize strategies for acquisition, retention, and growth
- Manage segment marketing budgets and allocate resources effectively
- Partner with leadership, sales, product development, and other cross-functional teams to ensure alignment on key initiatives
Requirements
- 15+ years of experience in a senior marketing role with deep understanding of customer segmentation, lifecycle marketing, and go-to-market strategy
- Strong analytical mindset with ability to use data to inform decisions
- Track record of success managing and developing high-performing teams
Nice-to-haves
- Solid understanding of the financial industry ecosystem, and knowledge of securities services (markets, asset servicing, clearing and custody), and investment management businesses
- Demonstrated ability to solve problems, prioritize decisions, and successfully manage multiple projects in a high-pressure environment
- Demonstrated ability to embrace innovation and manage change
- Strong communicator, able to build consensus and drive results through collaboration, influence, and persuasion
Benefits
- Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy
- Access to flexible global resources and tools for your life's journey
- Generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter
- BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans
