About the position
We're seeking a highly skilled Senior Manager of Marketing and Digital Strategy to lead, oversee, and elevate digital marketing, content strategy, and overall marketing efforts for our portfolio of 30 hotels and our home office. This role is key to driving brand awareness, guest engagement, and revenue growth through innovative, results-focused digital campaigns and content initiatives. The ideal candidate brings deep experience in digital marketing, strong command of industry tools and platforms, and the creative vision to bring bold ideas to life. The Senior Manager of Marketing & Digital Strategy will directly report to the Vice President of Revenue Strategy. The Senior Manager will support a portfolio of Hilton, Marriott, IHG and independent hotels across the United States. In addition to leading the marketing and digital efforts for the StepStone home office. The Senior Manager will work closely with both the regional and property leaders to build and maintain strategies, promote visibility, and most importantly execute directives which support overall profitability.
Responsibilities
- Leverage in-depth knowledge of major hotel brands (Marriott, Hilton, IHG) to develop and execute brand-aligned marketing strategies.
- Cultivate and maintain strong partnerships with market managers to drive performance and maximize visibility across distribution channels.
- Lead the development and implementation of comprehensive digital marketing strategies for all applicable properties.
- Oversee the creation, curation, and management of compelling content across multiple digital channels including social media, email, blogs, and video platforms.
- Continuously analyze digital performance data, track key performance indicators (KPIs), and optimize campaigns to achieve optimal results.
- Work closely with the sales and marketing teams to ensure all digital efforts are consistent with brand positioning and marketing objectives.
- Generate new, out-of-the-box ideas for digital marketing campaigns and content that drive engagement and enhance the guest experience.
- Actively participate in Rotating Action Teams and the GM/DOS Annual Planning Committee.
- Oversee the content creation, optimization and management of hotel/corporate websites and social media profiles.
- Manage and optimize paid search, display advertising, and paid social campaigns to increase online visibility and direct bookings.
- Collaborate with internal teams (sales, operations, revenue management) to ensure the successful execution of integrated marketing campaigns.
- Keep a pulse on the latest digital marketing trends, tools, and technologies.
- Prepare and present detailed monthly performance reports for ownership and property teams.
- Assist in the development of the annual marketing budget for digital initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- Minimum 5 years of experience in digital marketing and content strategy, with a proven track record in the hospitality industry.
- Strong proficiency with digital marketing tools, platforms, and analytics (e.g., Google Analytics, Canva, Mailchimp, SEMrush, Hootsuite, HubSpot, Adobe Creative Suite, etc.).
- Extensive experience in SEO, SEM, email marketing, social media, and web optimization.
- Excellent leadership, project management, and team collaboration skills.
- Time management skills showcasing the ability to manage across time zones and meet project deadlines.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Outstanding communication, presentation, and creative writing skills.
- Ability to be a self-starter thinking proactively and creatively, balancing innovation with practicality.
- Knowledge of hotel industry trends and the competitive digital landscape is a plus.
Benefits
- Competitive salary range of $115,000 - $125,000
