Senior Director Marketing Lands' End Outfitters

About the position

As the Senior Director of Integrated Marketing, you will be responsible for setting the vision and strategy for all integrated marketing efforts at Lands' End Outfitters. This role requires a high level of strategic thinking, exceptional leadership, and the ability to execute complex multi-channel marketing campaigns. As the Senior Director, you will lead a high-performing team, collaborate across departments, and work closely with senior leadership to align marketing initiatives with business objectives. The position will also require a data-driven approach to ensure marketing ROI and continuous improvement in performance.

Responsibilities

• Develop and implement a comprehensive integrated marketing strategy that supports key business objectives, enhances brand positioning, and drives customer acquisition and retention.
• Lead the marketing function by setting clear priorities and aligning team goals with overall Outfitters strategy.
• Provide strategic direction and thought leadership to help position the brand as a leader in the market.
• Collaborate with senior executives (Sales, Product, Customer Success, etc.) to align marketing programs with business goals and customer needs.
• Own the customer journey by driving initiatives that foster awareness, engagement, lead generation, and customer retention.
• Lead the creation and execution of multi-channel marketing campaigns that effectively drive brand awareness, customer acquisition, and revenue growth.
• Oversee the planning, execution, and optimization of campaigns, ensuring that all deliverables are met on time, on budget, and with maximum impact.
• Own the integration of marketing tactics across all customer touchpoints and ensure alignment with the sales funnel.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and continuous learning.
• Build and develop a high-performing marketing team, providing coaching, guidance, and professional development opportunities.
• Measure, analyze, and report on the performance of all marketing programs, using data to optimize campaigns and ensure a clear ROI.
• Leverage data and analytics to refine customer personas, optimize targeting, and drive continuous improvements in campaign performance.
• Own the marketing budget, ensuring efficient allocation of resources across marketing programs and channels.
• Enhance brand equity through cohesive brand strategies, consistent messaging, and high-impact content that resonates with target audiences.
• Champion brand positioning across all marketing touchpoints, ensuring alignment with company values, vision, and market differentiation.

Requirements

• 10+ years of experience in B2B or marketing, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing integrated, multi-channel marketing strategies that deliver measurable business results.
• Strong background in demand generation, content marketing, digital marketing, and brand building.
• Experience managing large, cross-functional teams and collaborating with C-level executives.
• Extensive experience in analyzing and optimizing marketing performance using data and analytics.

Nice-to-haves

• An MBA or advanced degree is highly preferred.