Senior Director, Medical Service Marketing Job Details | Olympus Corporation of the Americas

About the position

The Senior Director, Medical Service Marketing, will provide the strategic vision and leadership direction to the Service Marketing Team to achieve Medical Service Business Unit (MSBU) objectives. This position owns the commercial responsibility for achieving the BU objectives from defining and enhancing go-to-market models for growth to ensuring that we are delivering the OEM Service brand promise and building on the value delivered to our customers.

Responsibilities

• Deliver strategies and tactics that grow market share and achieve both revenue and profitability targets.
• Build and enhance the customer segmentation process with relevant strategies and targeted value propositions.
• Effectively manage the team of Marketing Managers; drive performance, employee engagement and cultivate a high performing group that is driven by innovation and takes initiative.
• Establish performance metrics and KPIs to evaluate the effectiveness of the Marketing campaigns and commercialization plan initiatives.
• Implement a data-driven approach to building and optimizing marketing strategy by working closely with Data Analytics & Finance.
• Act as lead steward for the Service brand; articulate the brand promise and value proposition in a meaningful and compelling way.
• Develop and deliver expert-level customer presentations on the clinical and economic advantages of leveraging OEM Service.
• Develop and manage Annual Commercial Plan, Drive Service Contracts Portfolio pricing and margin calculator enhancements.
• Conduct continuous surveillance of the market and competitive landscape to assess and make recommendations for future product needs.
• Define new market opportunities for the Digital Ecosystem software solutions.
• Own the Net Promoter Score (NPS) and Customer Satisfaction (CSAT) program using feedback and insights to create action around improving the customer experience.
• Develop and lead training curriculum for Sales teams in coordination with Sales Training.
• Identify and resolve emerging issues that may impact project, BU or Corporate objectives.
• Deliver Marketing & Commercial Plan progress at monthly business reviews and ExCom Meetings with Senior Leadership.
• Perform all other duties as assigned.

Requirements

• Bachelor's degree (BA/BS) required; a graduate degree (MS/MBA) is preferred.
• Minimum of 10 years of experience in the Healthcare or Service industry required.
• Minimum of 5 years of experience in marketing.
• Minimum of 3 years of experience in a people management role at a director level.
• Strong strategic planning and business acumen.
• Proven track record of leveraging Analytics, customer insights and feedback from the field teams.
• Comfortable with presenting to broad audiences internally and externally.
• Effective communication, negotiation and coaching skills.
• Superior interpersonal and leadership skills with the ability to manage cross-functional teams.
• Strong achievement orientation with creative problem solving and innovative mindset.
• Positive attitude and highly collaborative with aptitude to drive results in a matrix organization.
• Strong analytical skills and attention to detail required.
• Strong multi-tasking capabilities.
• Able to manage multiple complex projects with solid time management skills.
• Proficient in Microsoft Office applications including Word, Excel and PowerPoint.
• Ability to travel domestically and internationally 25% of the time.

Benefits

• Competitive salaries, annual bonus and 401(k) with company match.
• Comprehensive medical, dental, vision coverage effective on start date.
• 24/7 Employee Assistance Program.
• Free live and on-demand Wellbeing Programs.
• Generous Paid Vacation and Sick Time.
• Paid Parental Leave and Adoption Assistance.
• 12 Paid Holidays.
• On-Site Child Daycare, Café, Fitness Center.