Senior Director, NCAL Regional Marketing

About the position

This senior director level position is primarily responsible for directing and overseeing integrated marketing communications programs and strategies, directing and overseeing market data collection and synthesis, and providing oversight and direction to the creative team. This position directs complex marketing projects, directs and oversees the design and implementation of complex marketing strategies, and directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines.

Responsibilities

• Models and drives continuous learning and maintains a highly skilled and engaged workforce by aligning cross-functional resource plans with business objectives.
• Oversees the operation of multiple units and departments by identifying customer and operational needs; analyzing resources, costs, and forecasts and incorporating them into business plans.
• Directs and oversees the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals.
• Directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines by defining the channel strategy.
• Directs complex marketing projects by reviewing and approving project plans; managing cross-functional stakeholder contacts.
• Provides oversight and direction to creative team by reviewing and analyzing data, research, and customer input.
• Directs and oversees market data collection and synthesis by managing the development of actionable, evidence-based marketing plans using data and insights.
• Directs and oversees integrated marketing communications programs and strategies by driving the development of communication strategies and engagement plans consistent with KP core strategies.