About the position
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products, and cutting-edge technology. As TransUnion evolves and expands offerings into new markets, the Senior Director, Product Marketing role will lead the team that supports the growth of the TruAudience Marketing Solutions business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content for thought leadership campaigns. The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.
Responsibilities
- Lead and manage a team of talented product marketers with deep knowledge of our solutions, customers and the market
- Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Marketing Analytics product suite
- Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
- Partner with sales and vertical leadership to evaluate and prioritize segments for focused marketing efforts, and develop value propositions and product messaging for go-to-market activities
- Partner with product marketing and marketing teams in international markets (including the UK, Canada, Germany, India, South Africa) to support roll out of positioning in local markets
- Build market awareness of our solutions by participation with industry events and speaking engagements
- Consistent engagement with the analyst and influencer communities to ensure they are up to speed and familiar with our portfolio of offerings across the market
- Perform market research, win/loss analysis, and competitive analysis for product positioning and to drive sales enablement
- Track, analyze, and report progress against our key competition in Marketing Solutions
- Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
- Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs
Requirements
- 12+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Marketing Analytics working across the marketing/advertising technology ecosystem
- 8+ years leading Product Marketing teams with diverse skill sets and experience levels
- Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry
- Expert understanding of the Adtech and Martech ecosystem and the overall needs of marketing teams in B2B organizations
- Familiarity with different types of consumer data for use in marketing and advertising programs
- Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
- Passion for big data, analytics, data science, and machine learning in support of customer marketing use cases and products/solutions
- Education: Four-year accredited college degree required. MBA preferred
Benefits
- Flexible time off for exempt associates
- Paid time off for non-exempt associates
- Up to 12 paid holidays per year
- Health benefits (including medical, dental, and vision plan options and health spending accounts)
- Mental health support
- Disability benefits
- Up to 12 weeks of paid parental leave
- Adoption assistance
- Fertility planning coverage
- Legal benefits
- Long-term care insurance
- Commuter benefits
- Tuition reimbursement
- Charity gift matching
- Employee stock purchase plan
- 401(k) retirement savings with employer match
- Access to TransUnion's Employee Resource Groups
