About the position
Justworks is evolving from a single-product PEO into a multi-solution platform serving the complex, growing needs of small businesses. As our platform expands and our revenue engine becomes more sophisticated, we're looking for a product marketing leader who can serve as a strategic linchpin, connecting how we understand our customers, what we build for them, and how we bring those solutions to market. As Senior Director of Product Marketing, you will lead the entire Product Marketing function. Your team will define how we segment and engage our audience and ecosystem, craft compelling positioning that resonates across the buyer journey, and establish feedback loops that connect the market, the product, and our GTM teams. You'll be responsible for building a high-performing, multi-disciplinary team and implementing the strategy, structure, and processes needed to drive results in a matrixed environment. This role requires a marketing leader who thrives in complexity, understands how to operate across hybrid go-to-market motions (including sales-led, product-led, and partner-led), and can drive both strategic clarity and operational execution. You'll be a key functional leader, shaping how Justworks shows up in the market and helping us build a more customer-centric, scalable, and effective revenue engine.
Responsibilities
- Define and implement the strategy, structure, and operating model for a high-performing product marketing team.
- Establish clear ownership, scalable processes, and cross-functional rhythms that position PMM as a strategic partner to Brand Marketing, Growth Marketing, Product, Revenue, and Strategy.
- Build the culture and infrastructure that enable the team to execute effectively and influence outcomes across the GTM organization.
- Lead audience and ecosystem strategy across buyers, customers, users, and partners, ensuring we understand who we serve, how they make decisions, and what drives their success.
- Own the definition and evolution of Ideal Customer Profiles (ICPs), aligning internal teams around a shared understanding of our target audience to inform roadmap, messaging, packaging, and activation.
- Turn customer, competitor, and ecosystem insights into action to shape what we build, how we position it, and how we bring it to market.
- Develop differentiated, insight-driven positioning frameworks that articulate the value of our offerings to target audiences across the lifecycle.
- Ensure messaging shows up clearly and consistently across campaigns, sales enablement, product experiences, and partner content.
- Own go-to-market strategy and execution for new products, features, integrations, and experiences, aligning cross-functional teams around successful launch and adoption.
- Build and scale a repeatable GTM rhythm that connects upstream planning, downstream execution, and post-launch performance feedback.
- Collaborate with Product, Finance, and Strategy leaders to evolve pricing and packaging in ways that reflect customer value and support platform growth.
- Shape how offerings are structured, bundled, and monetized while balancing buyer needs and business objectives.
- Ensure pricing and packaging decisions are grounded in customer insight, competitive context, and alignment across revenue-driving teams.
Requirements
- Minimum of 12 years of experience in product marketing, go-to-market strategy, or related functions, with minimum of 5 years in leadership roles guiding strategic, cross-functional work.
- Proven track record of leading a product marketing function within a B2B SaaS or platform company, ideally with experience in hybrid go-to-marketing motions (eg sales-led, product-led, and partner-driven).
- Demonstrated ability to build and scale a modern PMM team, including hiring, org design, and implementation of systems and processes that drive impact across a matrixed environment.
- Expertise in customer segmentation, positioning, packaging, and go-to-market strategy with a history of driving measurable outcomes across acquisition, retention, and monetization.
- Comfortable navigating ambiguity and leading through influence; skilled at aligning stakeholders across Product, Sales, Customer Success, Marketing, Finance, and Strategy.
- Deep understanding of how to align audience insight, product strategy, messaging, and GTM execution in complex, multi-product environments.
- Strong communicator and storyteller, capable of distilling complexity and influencing executive audiences through clear framing and strategic insight.
Nice-to-haves
- Familiarity with HR, payroll, benefits, compliance, and other services for SMBs.
Benefits
- Welcoming and casual environment.
- Great benefits.
- Wellness program offerings.
- Company retreats.
